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Now more than ever, we should discover consumers' sustainability journey to understand behaviours and motivations to better align sustainable products and their needs. Discover how you can make a difference by bridging the gap between current needs and sustainable practices, between companies and consumers, between governmental actions and wishes in society.
In the Master’s in Consumer Studies, you will learn to understand consumer behaviour in a fast-changing world. These insights enable you to support consumer to make lifestyle changes if they want, and to interact with consumers effectively in a communication- and marketing context. You can use this knowledge and skills in a wide range of professional opportunities.
You will:
Analyse consumer behaviour, including both rational and emotional decision-making.
Explore short- and long-term consumer trends in dynamic markets.
Gain interdisciplinary skills to connect consumers, businesses, and society.
Understand the relationship between consumer behaviour and sustainability.
Prepare for careers in marketing, communication, product development, NGOs, government, or academia.
Programme overview
Main Subject
Economics and Econometrics
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Now more than ever, we should discover consumers' sustainability journey to understand behaviours and motivations to better align sustainable products and their needs. Discover how you can make a difference by bridging the gap between current needs and sustainable practices, between companies and consumers, between governmental actions and wishes in society.
In the Master’s in Consumer Studies, you will learn to understand consumer behaviour in a fast-changing world. These insights enable you to support consumer to make lifestyle changes if they want, and to interact with consumers effectively in a communication- and marketing context. You can use this knowledge and skills in a wide range of professional opportunities.
You will:
Analyse consumer behaviour, including both rational and emotional decision-making.
Explore short- and long-term consumer trends in dynamic markets.
Gain interdisciplinary skills to connect consumers, businesses, and society.
Understand the relationship between consumer behaviour and sustainability.
Prepare for careers in marketing, communication, product development, NGOs, government, or academia.
Admission Requirements
62+
90+
6.5+
176+
a WUR BSc degree in Management and Consumer Studies, Health and Society, Communication and Life Sciences, or equivalent.
The norm for this equivalence is ≥20 ECTS in consumer sciences related courses of which:
≥10 ECTS in at least one of the following disciplines:
Consumer behaviour
Behavioural economics
Psychology
Sociology
And the remainder in:
Economics
Communication sciences
Product design
Marketing
Additionally, the candidate should have covered:
≥10 ECTS in research methodology, including statistics
Not all topics mentioned need to be mastered at the same level; they will be weighed by the Admission Board per individual application.
15 Apr 2026
2 Years
Sep
Tuition fees
International
21,900 EUR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
MSc Consumer Studies
Wageningen Campus, Droevendaalsesteeg 2, Wageningen, NL, Wageningen, Netherlands
24 monthsProgramme duration
21,900 EURTuition Fee/year
15 Apr, 2026Application Deadline
SepStarting Month
Programme overview
Main Subject
Economics and Econometrics
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Now more than ever, we should discover consumers' sustainability journey to understand behaviours and motivations to better align sustainable products and their needs. Discover how you can make a difference by bridging the gap between current needs and sustainable practices, between companies and consumers, between governmental actions and wishes in society.
In the Master’s in Consumer Studies, you will learn to understand consumer behaviour in a fast-changing world. These insights enable you to support consumer to make lifestyle changes if they want, and to interact with consumers effectively in a communication- and marketing context. You can use this knowledge and skills in a wide range of professional opportunities.
You will:
Programme overview
Main Subject
Economics and Econometrics
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Now more than ever, we should discover consumers' sustainability journey to understand behaviours and motivations to better align sustainable products and their needs. Discover how you can make a difference by bridging the gap between current needs and sustainable practices, between companies and consumers, between governmental actions and wishes in society.
In the Master’s in Consumer Studies, you will learn to understand consumer behaviour in a fast-changing world. These insights enable you to support consumer to make lifestyle changes if they want, and to interact with consumers effectively in a communication- and marketing context. You can use this knowledge and skills in a wide range of professional opportunities.
You will:
Admission Requirements
The norm for this equivalence is
≥20 ECTS in consumer sciences related courses of which:
≥10 ECTS in at least one of the following disciplines:
And the remainder in:
Additionally, the candidate should have covered:
Not all topics mentioned need to be mastered at the same level; they will be weighed by the Admission Board per individual application.
Tuition fees
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
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