MSc Sustainable Business and Innovation 24 months Postgraduate Programme By Wageningen University & Research |TopUniversities
Programme Duration

24 monthsProgramme duration

Tuitionfee

21,900 EURTuition Fee/year

Application Deadline

15 Apr, 2026Application Deadline

Starting Month

SepStarting Month

Programme overview

Main Subject

Business and Management Studies

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The world faces enormous sustainability challenges and must rely for an important part on innovative businesses to address these. To become a part of sustainable solutions, firms and markets need to transform, realising organisational renewal and sustainable value propositions, making effective use of data‐driven and smart innovations, and re‐aligning with partners in global and local value chains. In this master’s programme, you will acquire knowledge, skills and competencies from both business science and marketing, to become a manager, marketer or entrepreneur who can lead a sustainable business, contributing to a sustainable future. 


This programme focuses on business and marketing processes and changes towards a sustainable future. The master’s programme has a multidisciplinary focus as business is related to food, environmental, and agricultural sciences. Students learn to take stock of existing business theories and the consequences of taking sustainability seriously, and learn to explore solutions in the domains of strategic marketing, leadership, and sustainability transitions in business. The second year is filled with the master's thesis project and an internship with an external company or organisation, either in the Netherlands or abroad. 


You will learn:

Apply advanced business theories to transform companies, value chains, and markets towards sustainability.

Evaluate how business strategies and decisions contribute to sustainable development.

Design and carry out independent research using qualitative and quantitative methods.

Communicate solutions and insights effectively to both academic and professional audiences worldwide. 

Programme overview

Main Subject

Business and Management Studies

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The world faces enormous sustainability challenges and must rely for an important part on innovative businesses to address these. To become a part of sustainable solutions, firms and markets need to transform, realising organisational renewal and sustainable value propositions, making effective use of data‐driven and smart innovations, and re‐aligning with partners in global and local value chains. In this master’s programme, you will acquire knowledge, skills and competencies from both business science and marketing, to become a manager, marketer or entrepreneur who can lead a sustainable business, contributing to a sustainable future. 


This programme focuses on business and marketing processes and changes towards a sustainable future. The master’s programme has a multidisciplinary focus as business is related to food, environmental, and agricultural sciences. Students learn to take stock of existing business theories and the consequences of taking sustainability seriously, and learn to explore solutions in the domains of strategic marketing, leadership, and sustainability transitions in business. The second year is filled with the master's thesis project and an internship with an external company or organisation, either in the Netherlands or abroad. 


You will learn:

Apply advanced business theories to transform companies, value chains, and markets towards sustainability.

Evaluate how business strategies and decisions contribute to sustainable development.

Design and carry out independent research using qualitative and quantitative methods.

Communicate solutions and insights effectively to both academic and professional audiences worldwide. 

Admission Requirements

62+
176+
6.5+
90+
Students with a WUR BSc degree in Business and Consumer Studies or with a BSc degree and a WUR Innovation and Entrepreneurship minor are automatically admitted.

Students with the following portfolios are very welcome, but first are evaluated by the Admission Board:

A bachelor’s degree with at least 30 ECTS in one or more of the following disciplines: 
  • Business studies (business administration)
  • Business economics (accounting, financial management)
  • Decision theory (logistics, operations management)
  • Information technology/management
  • Organisational behaviour
  • Management studies (innovation management, strategic management, industrial organisation)
  • Marketing studies
The student should have covered at least 10 ECTS in Management and/or Marketing courses.

And have at least 10 ECTS in research methodology including statistics (linear regression, analysis of variance (ANOVA), hypothesis testing) (either in the Bachelor's programme or in addition to the Bachelor's programme).

15 Apr 2026
2 Years
Sep

Tuition fees

International
21,900 EUR

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