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Public relations is the management of communication between an organization and its publics. The public relations program provides students with instruction in the principles, processes, skills, and management of public relations programs designed to attain or maintain inter-organizational or social accord. Students learn the basic skills of writing, graphic design, and oral presentation, as well as the managerial functions of planning, research, campaign development, and evaluation. The program prepares students with a solid ethical foundation, an understanding of diversity and multiculturalism, and an understanding of the use of social media for strategic engagement with an organization’s publics. Emphasis on digital communication, social media analytics, and multimedia storytelling is woven throughout the curriculum. This is a 34-credit major. Students majoring in Public Relations must take the following requirements, and they are encouraged to take internships and other specialized courses as electives.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Public relations is the management of communication between an organization and its publics. The public relations program provides students with instruction in the principles, processes, skills, and management of public relations programs designed to attain or maintain inter-organizational or social accord. Students learn the basic skills of writing, graphic design, and oral presentation, as well as the managerial functions of planning, research, campaign development, and evaluation. The program prepares students with a solid ethical foundation, an understanding of diversity and multiculturalism, and an understanding of the use of social media for strategic engagement with an organization’s publics. Emphasis on digital communication, social media analytics, and multimedia storytelling is woven throughout the curriculum. This is a 34-credit major. Students majoring in Public Relations must take the following requirements, and they are encouraged to take internships and other specialized courses as electives.
Admission Requirements
6.5+
International Students will be considered based on the results of the PTE Academic for English proficiency if the score is 68 or higher.
Jan-2000
Tuition fees
Domestic
0 USD
International
0 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Science in Public Relations
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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