Bachelor of Science in Advertising Program By Syracuse University |Top Universities

Bachelor of Science in Advertising

Bachelor of Science in Advertising

  • QS World University Rankings
    651-700
  • Degree Other
  • Study Level Bachelors
The Newhouse advertising major offers courses in strategy, media planning, advertising research, portfolio building and copy writing and advertising campaigns. You'll also study across the communications curriculum in areas such as graphic design and communications law. In addition, you'll choose an emphasis as part of your major coursework. Some of these include account management, planning and research; integrated media planning; web advertising; creative production and advertising messages; and advertising for social or political causes. Once you graduate, you'll see opportunities in advertising agencies, major corporate advertising departments, newspapers, magazines and broadcasting companies. You may also land a position at a corporate communications firm or in advertising sales. Advertising is a fast-paced, high-profile business in which professionals need a wide variety of skills in order to develop ad campaigns that will influence consumer behavior. Advertising agencies are typically organized into the following five major divisions: - Account management - Creative - Account planning - Media planning - Digital advertising