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The Newhouse advertising major offers courses in strategy, media planning, advertising research, portfolio building and copy writing and advertising campaigns. You'll also study across the communications curriculum in areas such as graphic design and communications law. In addition, you'll choose an emphasis as part of your major coursework. Some of these include account management, planning and research; integrated media planning; web advertising; creative production and advertising messages; and advertising for social or political causes. Once you graduate, you'll see opportunities in advertising agencies, major corporate advertising departments, newspapers, magazines and broadcasting companies. You may also land a position at a corporate communications firm or in advertising sales. Advertising is a fast-paced, high-profile business in which professionals need a wide variety of skills in order to develop ad campaigns that will influence consumer behavior. Advertising agencies are typically organized into the following five major divisions: - Account management - Creative - Account planning - Media planning - Digital advertising
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
The Newhouse advertising major offers courses in strategy, media planning, advertising research, portfolio building and copy writing and advertising campaigns. You'll also study across the communications curriculum in areas such as graphic design and communications law. In addition, you'll choose an emphasis as part of your major coursework. Some of these include account management, planning and research; integrated media planning; web advertising; creative production and advertising messages; and advertising for social or political causes. Once you graduate, you'll see opportunities in advertising agencies, major corporate advertising departments, newspapers, magazines and broadcasting companies. You may also land a position at a corporate communications firm or in advertising sales. Advertising is a fast-paced, high-profile business in which professionals need a wide variety of skills in order to develop ad campaigns that will influence consumer behavior. Advertising agencies are typically organized into the following five major divisions: - Account management - Creative - Account planning - Media planning - Digital advertising
Admission Requirements
6.5+
International Students will be considered based on the results of the PTE Academic for English proficiency if the score is 68 or higher.
Jan-2000
Tuition fees
Domestic
0 USD
International
0 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Science in Advertising
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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