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HomeUniversitiesSciences PoMaster in Marketing: New Luxury & Art de Vivre, Sciences Po School of Management and Impact (Paris, France)
Master in Marketing: New Luxury & Art de Vivre, Sciences Po School of Management and Impact (Paris, France)
The goal of our Master Marketing : New Luxury & Art de Vivre is to train marketing specialists for the luxury industry with both an excellent knowledge of the sociological and cultural aspects of luxury and a deep understanding of the issues of sustainability and responsibility.
Both marketing professions and the luxury industry are changing and constantly innovating at a rapid pace. Digital technologies and new economic models have profoundly impacted customers behaviour, the customer's journey and their relationship with brands.
The Luxury industry faces important challenges and opportunities amongst which the emergence of new generations and segments of customers, new conceptions of consumption and luxury as well as ever changing digital usages. CSR and more specifically sustainability are issues of particular importance to the sector and need t- be integrated into business models to meet the ethical standards of all stakeholders and t- guarantee the future sourcing of excellent raw materials.
The first year is dedicated to the acquisition of the fundamentals in Marketing and include courses on sustainable luxury, luxury markets and consumers around the world, digital strategies of luxury brands and legal aspects of marketing etc. The third semester allows students to specialize by choosing from a variety of classes on different luxury goods and services while perfecting their marketing skills. The final semester is devoted to a compulsory internship in France or abroad.
The Master Marketing: New Luxury & Art de Vivre prepares students for a large variety of marketing careers in the luxury industry but also beyond: strategic and operational marketing, digital marketing, market analysis, consulting, entrepreneurship etc...
Programme overview
Main Subject
Business and Management Studies
Degree
MA
Study Level
Masters
Study Mode
On Campus
The goal of our Master Marketing : New Luxury & Art de Vivre is to train marketing specialists for the luxury industry with both an excellent knowledge of the sociological and cultural aspects of luxury and a deep understanding of the issues of sustainability and responsibility.
Both marketing professions and the luxury industry are changing and constantly innovating at a rapid pace. Digital technologies and new economic models have profoundly impacted customers behaviour, the customer's journey and their relationship with brands.
The Luxury industry faces important challenges and opportunities amongst which the emergence of new generations and segments of customers, new conceptions of consumption and luxury as well as ever changing digital usages. CSR and more specifically sustainability are issues of particular importance to the sector and need t- be integrated into business models to meet the ethical standards of all stakeholders and t- guarantee the future sourcing of excellent raw materials.
The first year is dedicated to the acquisition of the fundamentals in Marketing and include courses on sustainable luxury, luxury markets and consumers around the world, digital strategies of luxury brands and legal aspects of marketing etc. The third semester allows students to specialize by choosing from a variety of classes on different luxury goods and services while perfecting their marketing skills. The final semester is devoted to a compulsory internship in France or abroad.
The Master Marketing: New Luxury & Art de Vivre prepares students for a large variety of marketing careers in the luxury industry but also beyond: strategic and operational marketing, digital marketing, market analysis, consulting, entrepreneurship etc...
Admission Requirements
2 Years
Aug
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Master in Marketing: New Luxury & Art de Vivre, Sciences Po School of Management and Impact (Paris, France)
Sciences Po campus in Paris, Paris, France
24 monthsProgramme duration
Business and Management StudiesMain Subject Area
Programme overview
Main Subject
Business and Management Studies
Degree
MA
Study Level
Masters
Study Mode
On Campus
The goal of our Master Marketing : New Luxury & Art de Vivre is to train marketing specialists for the luxury industry with both an excellent knowledge of the sociological and cultural aspects of luxury and a deep understanding of the issues of sustainability and responsibility.
Both marketing professions and the luxury industry are changing and constantly innovating at a rapid pace. Digital technologies and new economic models have profoundly impacted customers behaviour, the customer's journey and their relationship with brands.
The Luxury industry faces important challenges and opportunities amongst which the emergence of new generations and segments of customers, new conceptions of consumption and luxury as well as ever changing digital usages. CSR and more specifically sustainability are issues of particular importance to the sector and need t- be integrated into business models to meet the ethical standards of all stakeholders and t- guarantee the future sourcing of excellent raw materials.
The first year is dedicated to the acquisition of the fundamentals in Marketing and include courses on sustainable luxury, luxury markets and consumers around the world, digital strategies of luxury brands and legal aspects of marketing etc. The third semester allows students to specialize by choosing from a variety of classes on different luxury goods and services while perfecting their marketing skills. The final semester is devoted to a compulsory internship in France or abroad.
The Master Marketing: New Luxury & Art de Vivre prepares students for a large variety of marketing careers in the luxury industry but also beyond: strategic and operational marketing, digital marketing, market analysis, consulting, entrepreneurship etc...
Programme overview
Main Subject
Business and Management Studies
Degree
MA
Study Level
Masters
Study Mode
On Campus
The goal of our Master Marketing : New Luxury & Art de Vivre is to train marketing specialists for the luxury industry with both an excellent knowledge of the sociological and cultural aspects of luxury and a deep understanding of the issues of sustainability and responsibility.
Both marketing professions and the luxury industry are changing and constantly innovating at a rapid pace. Digital technologies and new economic models have profoundly impacted customers behaviour, the customer's journey and their relationship with brands.
The Luxury industry faces important challenges and opportunities amongst which the emergence of new generations and segments of customers, new conceptions of consumption and luxury as well as ever changing digital usages. CSR and more specifically sustainability are issues of particular importance to the sector and need t- be integrated into business models to meet the ethical standards of all stakeholders and t- guarantee the future sourcing of excellent raw materials.
The first year is dedicated to the acquisition of the fundamentals in Marketing and include courses on sustainable luxury, luxury markets and consumers around the world, digital strategies of luxury brands and legal aspects of marketing etc. The third semester allows students to specialize by choosing from a variety of classes on different luxury goods and services while perfecting their marketing skills. The final semester is devoted to a compulsory internship in France or abroad.
The Master Marketing: New Luxury & Art de Vivre prepares students for a large variety of marketing careers in the luxury industry but also beyond: strategic and operational marketing, digital marketing, market analysis, consulting, entrepreneurship etc...
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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