Master in Sustainable Tourism and Hospitality Management

With its unique and exclusive format, CBS’ new 1-Year Master of Sustainable Tourism and Hospitality Management (STHM) offers a programme that fully engages with digital and sustainable transformations. STHM has been developed in dialogue with representatives from Danish travel trade, hospitality and tourism organisations, and its educational design focuses on addressing present managerial concerns with solid methodological approaches and research-driven solutions. You will acquire skills and competences to solve complex and ambiguous, interdisciplinary issues with regards to sustainable tourism development. You will be able to spot societal challenges and have the entrepreneurial knowledge to help solving them. In doing so, you will develop a deep sector-specific business knowledge placed in a broader societal context. Upon completing the programme, you will be able to communicate scientifically grounded, strategic solutions based on the latest techniques and methods in data analysis – creating value from global connections for local communities.
Sustainability is thereby a foundational feature that runs through the entire programme. You will learn about different traditions and approaches to sustainable management, embracing ecological, ethical and social considerations. You will understand ethical dilemmas and have the leadership values to overcome them. The overarching theme of sustainability informs all four key areas of the programme: consumer studies, business development, digitalization and data analysis.