Why Studying the Digital MBA Might Be a Really Good Idea

Sponsored by ISDI

The business landscape is always subject to change. With the introduction of innovative technologies, such as artificial intelligence (AI), robotics, and the Internet of Things (IoT), it’s becoming increasingly important that today’s business professionals are equipped with the specialist skills and business acumen in order to plug the knowledge gap thanks to such advancements.

Cue, the Digital MBA. This specialized program has been designed by ISDI with aspiring business professionals in mind, and allows you to put theory into practice with the ‘Backbone Project’ which involves digitizing a real business.

If you’ve got a passion for all things digital, but also have a keen interest in understanding how a business is run, you may want to consider a Digital MBA.

We spoke with three students, Janik Obstmayer, Marta Butler, and Koro López de Uralde, who are all currently studying the Digital MBA at ISDI to find out what their experience has been like so far.

Janik: It’s an alternative to doing a traditional MBA at one university and then doing a digital technology master’s at another one. I’m also interested in digital business and would like to eventually create my own company.

Marta: I chose to study the Digital MBA because I wanted to know about the digital world and find a better job. And to be up-to-date in the market because nowadays if you don't know about the digital ecosystem, you are dead!

Koro: I decided to join the Digital MBA because I wanted to have a broader vision of digital business. I already knew a bit about performance and digital marketing, but I lacked the strategic vision to become a leader.

Marta: The Backbone Project. It’s where you learn the most in the Digital MBA, because it’s where you get to know different backgrounds of people and they give you different ideas. It's the most fun part as you learn a lot and you can see how your ideas are being implemented and getting results, so it’s very motivating.

Koro: Even though it is a demanding program, I have really enjoyed it. What made me learn the most was the Backbone Project, which was tough work, but I also loved the classes, which were like TED talks from experts in a digital field.

Janik: It’s great to have a mixed group of people with different backgrounds and goals. The networking opportunities have been great too.