Bachelor of Arts in Integrated Marketing Communication

AUC Avenue, P.O. Box 74, New Cairo, Cairo, EG, Cairo, Egypt

Shortlist

Shortlist

Programme overview

Main Subject

Communication and Media Studies

Degree

Study Level

Undergraduate

Study Mode

On Campus

Integrated Marketing Communication (IMC) is the integration of all marketing communication tools under one strategic communication focus. It takes all communication tools from working in isolation to complementing each other, with the objective of communicating one unified message from the organization (or the brand) to its target consumers. The objective of IMC is to manage all organizational communication in an integrated fashion and to build positive relationships between the organization on one hand and its customers and other stakeholders, such as employees, board members, the media, and society at large. Consistent with the mission of the School of Global Affairs and Public Policy our program/s encompass a number of interdisciplinary courses.

Students majoring in IMC gain skills and experience in all aspects of the marketing communication process through both theoretical learning and hands-on-experience. Components of the program include exposure to the fundamentals of strategic planning, media research, budgeting, creative strategy, creative development, media planning, production, modern corporate image, branding, social responsibility, event marketing, sales promotions, direct marketing, and public relations.

Before declaring an IMC major, students must complete 24 credits of university coursework, complete RHET 1020 with a grade B or better, complete JRMC 2200 with a grade B or better, and pass an English Proficiency Test with a grade no less than 75% grade.

Admission to the IMC program is highly competitive and space is limited. Eligible students who meet the above requirements will be ranked and selected based on their cumulative grade point average (GPA).

Programme overview

Main Subject

Communication and Media Studies

Degree

Study Level

Undergraduate

Study Mode

On Campus

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

Bachelor of Arts in Integrated Marketing Communication

AUC Avenue, P.O. Box 74, New Cairo, Cairo, EG, Cairo, Egypt

Programme overview

Main Subject

Degree

Study Level

Study Mode

Programme overview

Main Subject

Degree

Study Level

Study Mode

Scholarships

Scholarships

QS WUR Ranking By Subject

More programmes from the university

Bachelor (38) UG(38)

Bachelor of Architecture

Bachelor of Arts in Arabic Studies

Bachelor of Arts in English and Comparative Literature

Bachelor of Arts in Film

Bachelor of Arts in Graphic Design

Bachelor of Arts in History

Bachelor of Arts in Music

Bachelor of Arts in Philosophy

Bachelor of Arts in Theatre

Bachelor of Arts in Visual Arts

Accounting

Bachelor of Business Administration in Management of Information and Communication Technology

Business and Entrepreneurship

Business in Finance

Business in Marketing

Economics

Management of Information and Communication Technology

Bachelor of Science in Computer Engineering with optional specializations in Embedded Systems, Artificial Intelligence and Cybersecurity

Bachelor of Science in Computer Science with optional specializations in Embedded Systems, Artificial Intelligence and Cybersecurity

Bachelor of Science in Construction Engineering

Bachelor of Science in Data Science

Bachelor of Science in Electronics and Communications Engineering

Bachelor of Science in Mechanical Engineering

Bachelor of Science in Petroleum Engineering

Bachelor of Arts in Psychology

Bachelor of Science in Biology

Bachelor of Science in Actuarial Science

Bachelor of Science in Chemistry

Bachelor of Science in Mathematics

Bachelor of Science in Physics

Bachelor of Arts in Anthropology

Bachelor of Arts in Egyptology

Bachelor of Arts in Integrated Marketing Communication

Bachelor of Arts in Middle East Studies

Bachelor of Arts in Political Science

Bachelor of Arts in Sociology

Bachelor of Arts in Multimedia Communication and Journalism

Honors Program in Political Science

Master (48) PG(48)

Master of Arts in Arabic Studies

Master of Arts in English and Comparative Literature

Master of Arts in Philosophy

Master of Arts in Teaching Arabic as a Foreign Language

Master of Arts in Teaching English to Speakers of Other Languages

Master of Science in Architecture

Economics

Economics in International Development

Finance, with concentration in FinTech

Master in International Management/CEMS (MIM/CEMS)

Master in computing

Master of Engineering in Construction Engineering

Master of Engineering in Electronics and Communications Engineering

Master of Engineering in Mechanical Engineering

Master of Engineering in Petroleum Engineering

Master of Engineering in Robotics, Control and Smart Systems

Master of Science in Computer Science

Master of Science in Construction Engineering

Master of Science in Electronics and Communications Engineering

Master of Science in Mechanical Engineering

Master of Science in Petroleum Engineering