Bachelor of Arts in Integrated Marketing Communication
Programme overview
Main Subject
Communication and Media Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Integrated Marketing Communication (IMC) is the integration of all marketing communication tools under one strategic communication focus. It takes all communication tools from working in isolation to complementing each other, with the objective of communicating one unified message from the organization (or the brand) to its target consumers. The objective of IMC is to manage all organizational communication in an integrated fashion and to build positive relationships between the organization on one hand and its customers and other stakeholders, such as employees, board members, the media, and society at large. Consistent with the mission of the School of Global Affairs and Public Policy our program/s encompass a number of interdisciplinary courses.
Students majoring in IMC gain skills and experience in all aspects of the marketing communication process through both theoretical learning and hands-on-experience. Components of the program include exposure to the fundamentals of strategic planning, media research, budgeting, creative strategy, creative development, media planning, production, modern corporate image, branding, social responsibility, event marketing, sales promotions, direct marketing, and public relations.
Before declaring an IMC major, students must complete 24 credits of university coursework, complete RHET 1020 with a grade B or better, complete JRMC 2200 with a grade B or better, and pass an English Proficiency Test with a grade no less than 75% grade.
Admission to the IMC program is highly competitive and space is limited. Eligible students who meet the above requirements will be ranked and selected based on their cumulative grade point average (GPA).
Students majoring in IMC gain skills and experience in all aspects of the marketing communication process through both theoretical learning and hands-on-experience. Components of the program include exposure to the fundamentals of strategic planning, media research, budgeting, creative strategy, creative development, media planning, production, modern corporate image, branding, social responsibility, event marketing, sales promotions, direct marketing, and public relations.
Before declaring an IMC major, students must complete 24 credits of university coursework, complete RHET 1020 with a grade B or better, complete JRMC 2200 with a grade B or better, and pass an English Proficiency Test with a grade no less than 75% grade.
Admission to the IMC program is highly competitive and space is limited. Eligible students who meet the above requirements will be ranked and selected based on their cumulative grade point average (GPA).
Programme overview
Main Subject
Communication and Media Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Integrated Marketing Communication (IMC) is the integration of all marketing communication tools under one strategic communication focus. It takes all communication tools from working in isolation to complementing each other, with the objective of communicating one unified message from the organization (or the brand) to its target consumers. The objective of IMC is to manage all organizational communication in an integrated fashion and to build positive relationships between the organization on one hand and its customers and other stakeholders, such as employees, board members, the media, and society at large. Consistent with the mission of the School of Global Affairs and Public Policy our program/s encompass a number of interdisciplinary courses.
Students majoring in IMC gain skills and experience in all aspects of the marketing communication process through both theoretical learning and hands-on-experience. Components of the program include exposure to the fundamentals of strategic planning, media research, budgeting, creative strategy, creative development, media planning, production, modern corporate image, branding, social responsibility, event marketing, sales promotions, direct marketing, and public relations.
Before declaring an IMC major, students must complete 24 credits of university coursework, complete RHET 1020 with a grade B or better, complete JRMC 2200 with a grade B or better, and pass an English Proficiency Test with a grade no less than 75% grade.
Admission to the IMC program is highly competitive and space is limited. Eligible students who meet the above requirements will be ranked and selected based on their cumulative grade point average (GPA).
Students majoring in IMC gain skills and experience in all aspects of the marketing communication process through both theoretical learning and hands-on-experience. Components of the program include exposure to the fundamentals of strategic planning, media research, budgeting, creative strategy, creative development, media planning, production, modern corporate image, branding, social responsibility, event marketing, sales promotions, direct marketing, and public relations.
Before declaring an IMC major, students must complete 24 credits of university coursework, complete RHET 1020 with a grade B or better, complete JRMC 2200 with a grade B or better, and pass an English Proficiency Test with a grade no less than 75% grade.
Admission to the IMC program is highly competitive and space is limited. Eligible students who meet the above requirements will be ranked and selected based on their cumulative grade point average (GPA).
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