Business in Marketing

AUC Avenue, P.O. Box 74, New Cairo, Cairo, EG, Cairo, Egypt

Shortlist

Shortlist

Programme overview

Main Subject

Marketing

Degree

Study Level

Undergraduate

Study Mode

On Campus

Marketing is at the heart of every institution. In fact, success of businesses has always been dependant on Marketing’s ability to develop effective marketing strategies; from continuously examining markets and strategically adapting to consumer trends, to managing brands as well as innovating new product ideas to satisfy market needs. A Bachelor of Business in Marketing aims to provide its graduates with the skills and knowledge expected by the industry today. The course work will cover topics that influence business performance and marketing’s role in shaping relevant decisions including brand management, product innovation, advertising and communication, and exploring buying behaviours among other topics. This program also aims to expose its graduates to a multi-disciplinary perspective taking into consideration psychology as well as information systems and data analytics to accommodate to the changing industry requirements and provide a more in-depth knowledge of the latest market trends.

Programme overview

Main Subject

Marketing

Degree

Study Level

Undergraduate

Study Mode

On Campus

Scholarships

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Business in Marketing

AUC Avenue, P.O. Box 74, New Cairo, Cairo, EG, Cairo, Egypt

Programme overview

Main Subject

Degree

Study Level

Study Mode

Programme overview

Main Subject

Degree

Study Level

Study Mode

Scholarships

Scholarships

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