Digital Communication (Malang) 48 months Undergraduate Programme By Bina Nusantara University (BINUS) |TopUniversities

Programme overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

The Digital Communication Program of BINUS University - Malang Campus was developed to answer the needs of the world of communication in the digital era which is characterized by the dominance of social media platforms, artificial intelligence (AI), and data as the basis for decision-making. This program focuses on the creation and management of digital platform-based communication by utilizing creative content, the latest technology, and data analysis. Students are not only taught how to create content, but also use technologies such as AI and digital tools to ensure messages can reach audiences effectively and ethically. Students will learn how to design, produce, and distribute cross-platform digital content ranging from short videos, interactive infographics, to AI-based content by considering audience behavior, algorithm trends, and media analytics. They will also develop the ability to read audience data in real-time, use social listening tools, and evaluate the impact and performance of content across various digital channels. This program emphasizes the importance of digital ethics, algorithmic literacy, and critical understanding of the dynamics of digital society. With a project-based learning approach and cutting-edge technology, students will build a strong digital communications portfolio from the beginning of their studies.

Programme overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

The Digital Communication Program of BINUS University - Malang Campus was developed to answer the needs of the world of communication in the digital era which is characterized by the dominance of social media platforms, artificial intelligence (AI), and data as the basis for decision-making. This program focuses on the creation and management of digital platform-based communication by utilizing creative content, the latest technology, and data analysis. Students are not only taught how to create content, but also use technologies such as AI and digital tools to ensure messages can reach audiences effectively and ethically. Students will learn how to design, produce, and distribute cross-platform digital content ranging from short videos, interactive infographics, to AI-based content by considering audience behavior, algorithm trends, and media analytics. They will also develop the ability to read audience data in real-time, use social listening tools, and evaluate the impact and performance of content across various digital channels. This program emphasizes the importance of digital ethics, algorithmic literacy, and critical understanding of the dynamics of digital society. With a project-based learning approach and cutting-edge technology, students will build a strong digital communications portfolio from the beginning of their studies.

Admission Requirements

4 Years

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