MSc in Economics and Management in Arts, Culture, Media and Entertainment

This program relies on three main assets: Bocconi’s international reputation for research and teaching in economics, management and law; Milan’s economic vitality and vibrant creativity; and Italy’s artistic and cultural tradition. These elements represent the ideal setting for preparing students to build an international career as managers or entrepreneurs and professionals in fields commonly referred to as the creative industries, including the visual arts, the performing arts, cinema, the media, publishing, entertainment, tourism, fashion, design and luxury. The program’s core courses are complemented with workshops that help participants understand the dynamics of each subfield of the industrial and non-industrial arts and cultural sectors. Core lectures and case discussions feature off-campus visits, guest speakers, commissioned business projects and field research on emerging issues and challenges faced by creative business and public sector organizations in the arts and cultural fields. Graduates will be able to integrate the use of economic and management techniques and tools with the understanding of the specific dynamics and complexities of the creative industries.