MSc in Economics and Management in Arts, Culture, Media and Entertainment Program By Bocconi University |Top Universities

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This program relies on three main assets: Bocconi’s international reputation for research and teaching in economics, management and law; Milan’s economic vitality and vibrant creativity; and Italy’s artistic and cultural tradition. These elements represent the ideal setting for preparing students to build an international career as managers or entrepreneurs and professionals in fields commonly referred to as the creative industries, including the visual arts, the performing arts, cinema, the media, publishing, entertainment, tourism, fashion, design and luxury. The program’s core courses are complemented with workshops that help participants understand the dynamics of each subfield of the industrial and non-industrial arts and cultural sectors. Core lectures and case discussions feature off-campus visits, guest speakers, commissioned business projects and field research on emerging issues and challenges faced by creative business and public sector organizations in the arts and cultural fields. Graduates will be able to integrate the use of economic and management techniques and tools with the understanding of the specific dynamics and complexities of the creative industries.

About University

Bocconi University was established in Milan in 1902, with a generous endowment from Ferdinando Bocconi, a wealthy merchant. Università Commerciale Luigi Bocconi became the first Italian institution of higher education to grant a degree in economics. Since its inception, Bocconi has stood for liberalism, pluralism, and social and economic progress. While a private institution, Bocconi has traditionally been more than an elite university. It has consistently promoted and practiced equality of opportunity among its many generations of students, by actively subsidizing the education of disadvantaged and deserving students. In the words of its first Rector and President, Leopoldo Sabbatini, Bocconi's mission is to "promote harmony between school and life."

Today, Bocconi is a research university of international standing in business, finance, economics, data science, political science, cyber risk and law. Its research projects are funded by national and supranational institutions. By virtue of being a major node in the European and global network of business and economics universities, Bocconi exchanges faculty and cooperates on large projects with like-minded European and American universities and business schools. Bocconi has close relations with major corporations and international agencies, as well as their managers and officials, and constantly interacts with the business and economic environment to assess new issues, implement new techniques, and start new research endeavours. Bocconi University has an Undergraduate School, a Graduate School, a School of Law and a PhD School. SDA Bocconi School of Management, founded in 1971, takes care of the post-experience management education. Bocconi grants Bachelor of Science, Master of Science, and PhD degrees in Management, Economics, Law and other disciplines. It also offers a number of post-experience programs, and administers hundreds of advanced courses to managers and professionals in all realms of private and public management.

In keeping with the ideals of its founders, Bocconi seeks to address the research and education needs of the European and global economy, by favouring cultural progress, international exchange, and economic integration. Bocconi conceives higher education as a continuous process that spans the entire professional life of an individual. The University promotes both economic advancement and civic values, by instilling in Bocconians solid analytical skills and a strong emphasis on ethics, so that they can contribute to the innovation and development of European business and society.

Bocconi's response to Covid-19

The health emergency has undoubtedly affected all our lives, but it has also demonstrated the Bocconi community’s capacity for resilience and innovation.

At the beginning of the emergency, teaching at Bocconi was moved from physical to virtual classrooms in less than a week. Students were able to return to campus safely in late August with a blended teaching model, filling rooms at 50% capacity and attending classes in weekly shifts. To allow this to happen, Bocconi made an investment to equip classrooms with improved technology, sanitize the campus, increase medical care and have the necessary safety and social distancing equipment.

Students enrolling at Bocconi may be allowed to start the program remotely and attend classes on campus as soon as traveling restrictions are lifted.

  • 3,700 supported students
  • € 36 mln contributed by Bocconi
  • € 3 mln safety investment
  • 45,000 surgical masks
  • 6 km pavement signage
  • On campus medical service
  • Communication campaign "Your safety matters"

Bocconi. Knowledge that matters.

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