MSc in Marketing Management

The rise of competitive pressure and the spread of digital technologies have increased the importance of marketing in organizations and broadened its areas of competence. Following this evolution, this program offers a multi-disciplinary curriculum, with the aim of providing a solid background in each macro-area of marketing: market analysis, consumer behavior knowledge, development of strategic marketing decisions, evaluation of financial and competitive marketing performances. In addition to lectures, courses use teaching methods that include contributions from outstanding professionals, onsite company visits, business case discussions, workgroups and participation in international competitions organized mainly by large corporations. The program delivers a global background that merges theoretical knowledge with applying that knowledge to real contexts and soft skills. Career opportunities include a wide range of marketing related roles across all industries, in manufacturing and services, as well as at companies specialized in some marketing activities, such as consulting firms, marketing research companies and media agencies.