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The rise of competitive pressure and the spread of digital technologies have increased the importance of marketing in organizations and broadened its areas of competence. Following this evolution, this program offers a multi-disciplinary curriculum, with the aim of providing a solid background in each macro-area of marketing: market analysis, consumer behavior knowledge, development of strategic marketing decisions, evaluation of financial and competitive marketing performances. In addition to lectures, courses use teaching methods that include contributions from outstanding professionals, onsite company visits, business case discussions, workgroups and participation in international competitions organized mainly by large corporations. The program delivers a global background that merges theoretical knowledge with applying that knowledge to real contexts and soft skills. Career opportunities include a wide range of marketing related roles across all industries, in manufacturing and services, as well as at companies specialized in some marketing activities, such as consulting firms, marketing research companies and media agencies.
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The rise of competitive pressure and the spread of digital technologies have increased the importance of marketing in organizations and broadened its areas of competence. Following this evolution, this program offers a multi-disciplinary curriculum, with the aim of providing a solid background in each macro-area of marketing: market analysis, consumer behavior knowledge, development of strategic marketing decisions, evaluation of financial and competitive marketing performances. In addition to lectures, courses use teaching methods that include contributions from outstanding professionals, onsite company visits, business case discussions, workgroups and participation in international competitions organized mainly by large corporations. The program delivers a global background that merges theoretical knowledge with applying that knowledge to real contexts and soft skills. Career opportunities include a wide range of marketing related roles across all industries, in manufacturing and services, as well as at companies specialized in some marketing activities, such as consulting firms, marketing research companies and media agencies.
Admission Requirements
2 Years
Sep
Tuition fees
Domestic
18,200 EUR
International
18,200 EUR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
MSc in Marketing Management
Bocconi University Campus, Milan, Italy
# 7QS Subject Rankings
24 monthsProgram duration
18,200 EURTuition Fee/year
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
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