Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or login.
Put the high-level strategy behind your understanding of marketing. The skills you learn on this MBA International Marketing course will equip you to lead organisations towards greater business success – even against a backdrop of constant societal, technological, economic and consumer change. Marketing is a fascinating discipline which should be the umbrella above every business function. This strategic approach to marketing is the key to sustainable success, since it is what connects the business with the buyer, and vice versa. This course will enhance your understanding of strategic marketing and its role within business, and help you understand how to meet the needs of a range of stakeholders. You’ll learn to track and respond to significant and far-reaching economic, social, technological and geo-political changes affecting the world today. Such changes are triggering new market realities, demanding different patterns of thinking and behaviour from those who wish to manage and lead in this field.
Programme overview
Main Subject
Business and Management Studies
Degree
MBA
Study Level
MBA
Study Mode
On Campus
Put the high-level strategy behind your understanding of marketing. The skills you learn on this MBA International Marketing course will equip you to lead organisations towards greater business success – even against a backdrop of constant societal, technological, economic and consumer change. Marketing is a fascinating discipline which should be the umbrella above every business function. This strategic approach to marketing is the key to sustainable success, since it is what connects the business with the buyer, and vice versa. This course will enhance your understanding of strategic marketing and its role within business, and help you understand how to meet the needs of a range of stakeholders. You’ll learn to track and respond to significant and far-reaching economic, social, technological and geo-political changes affecting the world today. Such changes are triggering new market realities, demanding different patterns of thinking and behaviour from those who wish to manage and lead in this field.
Admission Requirements
2.7+
6.5+
1 Year
Jan
May
Tuition fees
Domestic
20,350 GBP
International
22,550 GBP
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
MBA International Marketing
Coventry University London, London, United Kingdom
12 monthsProgramme duration
22,550 GBPTuition Fee/year
Business and Management StudiesMain Subject Area
Programme overview
Main Subject
Business and Management Studies
Degree
MBA
Study Level
MBA
Study Mode
On Campus
Programme overview
Main Subject
Business and Management Studies
Degree
MBA
Study Level
MBA
Study Mode
On Campus
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
More programmes from the university
Arts and Humanities (3)
BA (Hons) International Fashion Management and Marketing
BA (Hons) International Fashion Management and Marketing
BA (Hons) International Fashion Management and Marketing (Sandwich)
BA (Hons) International Fashion Management and Marketing (Sandwich)
BA (Hons) International Fashion PR and Communication (Top-up)
BA (Hons) International Fashion PR and Communication (Top-up)
Business and Management (3)
BA (Hons) Accounting and Finance for International Business (Top-up)
BA (Hons) Accounting and Finance for International Business (Top-up)
BA (Hons) Global Business (Top-up)
BA (Hons) Global Business (Top-up)
BA (Hons) Global Business Management
BA (Hons) Global Business Management
BA (Hons) Global Business Management (Sandwich)
BA (Hons) Global Business Management (Sandwich)
BA (Hons) International Finance and Accounting
BA (Hons) International Finance and Accounting
BA (Hons) International Finance and Accounting (Sandwich)
BA (Hons) International Finance and Accounting (Sandwich)
BSc (Hons) Financial Economics and Banking
BSc (Hons) Financial Economics and Banking
BSc (Hons) Financial Economics and Banking (Sandwich)
BSc (Hons) Financial Economics and Banking (Sandwich)
BSc (Hons) Global Events Management
BSc (Hons) Global Events Management
BSc (Hons) Global Events Management (Sandwich)
BSc (Hons) Global Events Management (Sandwich)
BSc (Hons) Global Marketing
BSc (Hons) Global Marketing
BSc (Hons) Global Marketing (Sandwich)
BSc (Hons) Global Marketing (Sandwich)
Social Sciences and Management (3)
BA (Hons) International Hospitality and Tourism Management
BA (Hons) International Hospitality and Tourism Management
BA (Hons) International Hospitality and Tourism Management (Sandwich)
BA (Hons) International Hospitality and Tourism Management (Sandwich)
Arts and Humanities (4)
MSc International Fashion Marketing
MSc International Fashion Marketing
MSc International Fashion Marketing (Extended Professional Practice)
MSc International Fashion Marketing (Extended Professional Practice)
Business and Management (4)
MSc Digital Marketing with Data Analytics
MSc Digital Marketing with Data Analytics
MSc Enterprise and Innovation
MSc Enterprise and Innovation
MSc Enterprise and Innovation (Extended Professional Practice)
MSc Enterprise and Innovation (Extended Professional Practice)
MSc Financial Technology (FinTech)
MSc Financial Technology (FinTech)
MSc Financial Technology (FinTech) (Extended Professional Practice)
MSc Financial Technology (FinTech) (Extended Professional Practice)
MSc Global Finance
MSc Global Finance
MSc Global Financial Trading
MSc Global Financial Trading
MSc Global Financial Trading (Extended Professional Practice)
MSc Global Financial Trading (Extended Professional Practice)
MSc International Project Management
MSc International Project Management
MSc International Project Management (Extended Professional Practice)
MSc International Project Management (Extended Professional Practice)
MSc Management
MSc Management
MSc Management (Extended Professional Practice)
MSc Management (Extended Professional Practice)
MSc Professional Accounting
MSc Professional Accounting
MSc Professional Accounting (Extended Professional Practice)
MSc Professional Accounting (Extended Professional Practice)
Life Sciences and Medicine (4)
MSc Adult Nursing (pre-registration) Blended Learning
MSc Adult Nursing (pre-registration) Blended Learning
Social Sciences and Management (4)
MSc International Hospitality and Tourism Management
MSc International Hospitality and Tourism Management
MSc International Hospitality and Tourism Management (Extended Professional Practice)
MSc International Hospitality and Tourism Management (Extended Professional Practice)
Full-Time MBA (1)
MBA Global Business
MBA Global Business
MBA International Fashion Management
MBA International Fashion Management
MBA International Human Resource Management
MBA International Human Resource Management
MBA International Marketing
MBA International Marketing