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We designed the marketing major for creative thinkers with broad interests-key characteristics for success in the field. You’ll study the how and the why of consumer buying habits through economics, psychology, sociology, anthropology, statistics, and mathematics. You’ll study distribution, pricing, and preparation of goods and services. And you’ll develop the communications tools you need to reach people. Our program is loaded with opportunities to apply the concepts you learn. The leadership program brings marketing executives to Fordham to work with you on everything from case studies to job fairs. You can travel to Kenya in our Fair Trade course to meet artisans and manufacturers whose products you’ll market and sell in the U.S. You’ll learn more than marketing here. You’ll also study philosophy, theology, literature, languages, ethics, mathematics, science, and the performing arts through Fordham’s common core curriculum, the centerpiece of our liberal arts education. We offer a cutting-edge concentration in marketing with a focus on consumer insight, where you’ll parse the why of consumer buying habits through marketing, psychology, sociology, and anthropology. You’ll graduate with a marketing degree well prepared for a range of careers in: Advertising Brand and product management Direct and interactive marketing Market research Marketing careers in service industries Public relations Retailing Sales and sales management
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
We designed the marketing major for creative thinkers with broad interests-key characteristics for success in the field. You’ll study the how and the why of consumer buying habits through economics, psychology, sociology, anthropology, statistics, and mathematics. You’ll study distribution, pricing, and preparation of goods and services. And you’ll develop the communications tools you need to reach people. Our program is loaded with opportunities to apply the concepts you learn. The leadership program brings marketing executives to Fordham to work with you on everything from case studies to job fairs. You can travel to Kenya in our Fair Trade course to meet artisans and manufacturers whose products you’ll market and sell in the U.S. You’ll learn more than marketing here. You’ll also study philosophy, theology, literature, languages, ethics, mathematics, science, and the performing arts through Fordham’s common core curriculum, the centerpiece of our liberal arts education. We offer a cutting-edge concentration in marketing with a focus on consumer insight, where you’ll parse the why of consumer buying habits through marketing, psychology, sociology, and anthropology. You’ll graduate with a marketing degree well prepared for a range of careers in: Advertising Brand and product management Direct and interactive marketing Market research Marketing careers in service industries Public relations Retailing Sales and sales management
Other English language requirements: Paper-based TOEFL of 575 or higher ; CAE (Cambridge English Advanced) score of 67 or higher ; PTE-A (Pearson Test of English-Academic) of 62 or higher.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
New York is your campus. Fordham is your school. Our residence halls are your home. The sense of community that shapes so much of your college experience starts from the moment you move in, meet your roommates for the first time, and figure out where to put your family photos.
Student housing is guaranteed for four years for students at both Rose Hill and Lincoln Center; housing options include dorm-style single, double, and triple rooms, as well as apartments and suites.
New York is your campus. Fordham is your school. Our residence halls are your home. The sense of community that shapes so much of your college experience starts from the moment you move in, meet your roommates for the first time, and figure out where to put your family photos.
Student housing is guaranteed for four years for students at both Rose Hill and Lincoln Center; housing options include dorm-style single, double, and triple rooms, as well as apartments and suites.
Bachelor of Science in Marketing - Cutting-Edge Concentration
48 monthsProgram duration
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Admission requirements
Exam Scores
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
MBA
PHD
Learn where you live. Live where you learn.
New York is your campus. Fordham is your school. Our residence halls are your home. The sense of community that shapes so much of your college experience starts from the moment you move in, meet your roommates for the first time, and figure out where to put your family photos.
Student housing is guaranteed for four years for students at both Rose Hill and Lincoln Center; housing options include dorm-style single, double, and triple rooms, as well as apartments and suites.
Arts and Humanities (7)
B.A. Degree in Art History
B.A. Degree in Classical Civilization
B.A. Degree in Classical Languages
B.A. Degree in Comparative Literature
B.A. Degree in French Language and Literature
B.A. Degree in German Language and Literature
B.A. Degree in Italian Language and Literature
B.A. Degree in Latin American and Latino Studies
B.A. Degree in Medieval Studies
B.A. Degree in Music
B.A. Degree in Philosophy
B.A. Degree in Religious Studies
B.A. Degree in Spanish Language and Literature
B.A. Degree in Theatre - Design and Production Concentration
B.A. Degree in Theatre - Directing Concentration
B.A. Degree in Theatre - Performance Concentration
B.A. Degree in Theatre - Playwriting Concentration
B.A. Degree in Theology - Biblical Studies
B.A. Degree in Theology - Historical Theology
B.A. Degree in Theology - Systematic Theology
B.A. Degree in Urban Studies
B.A. Degree in Visual Arts - Architecture
B.A. Degree in Visual Arts - Film and Video
B.A. Degree in Visual Arts - Graphic Design
B.A. Degree in Visual Arts - Painting and Drawing
B.A. Degree in Visual Arts - Photography
Bachelor of Fine Arts (B.F.A.) Degree in dance
Business and Management (7)
Accounting Information Systems
Accounting: Public Accountancy (150-credit)
Accounting: Public Accounting (120-credit)
Applied Accounting and Finance
B.A. Degree in Economics
Bachelor of Science in Business Administration - Accounting Concentration
Bachelor of Science in Business Administration - Business Economics Concentration
Bachelor of Science in Business Administration - Entrepreneurship Concentration
Bachelor of Science in Business Administration - Finance Concentration
Bachelor of Science in Business Administration - Management Systems Concentration
Bachelor of Science in Business Administration - Marketing Concentration
Bachelor of Science in Global Business - Digital media and technology
Bachelor of Science in Global Business - Global finance and business economics
Bachelor of Science in Global Business - Management, with a focus on health care
Bachelor of Science in Global Business - Marketing, with a focus on consumer insight
Bachelor of Science in Marketing - Advertising Track
Bachelor of Science in Marketing - Cutting-Edge Concentration
Bachelor of Science in Marketing - International Track
Bachelor of Science in Marketing - Market Research Track
Bachelor of Science in Marketing - Product Management Track
Business Administration (paired with a primary concentration)
Finance
Global Business (paired with a primary concentration)
Marketing
Engineering and Technology (7)
B.A. Degree in Computer Science
B.A. Degree in Information Science
B.S. Degree in Computer Science
B.S. Degree in Information Science
Bachelor of Science in Business Administration - Information Systems Concentration
Bachelor of Science in Information Systems - Business Analytics Track
Bachelor of Science in Information Systems - Digital Business Innovation Track
Bachelor of Science in Information Systems - Enterprise Architecture Track
Information Systems
Life Sciences and Medicine (7)
B.S. Degree in Integrative Neuroscience - Cell and Molecular Track
B.S. Degree in Integrative Neuroscience - Cognitive Track
B.S. Degree in Integrative Neuroscience - Systems and Computational Track
B.S. Degree in Psychology
Natural Sciences (7)
B.A. Degree in Mathematics
B.A. Program in Mathematics/Economics
B.S. Degree in Chemistry
B.S. Degree in Engineering Physics - Biomedical Concentration
B.S. Degree in Engineering Physics - Electrical Concentration
B.S. Degree in Engineering Physics - Mechanical Concentration
B.S. Degree in Environmental Science
B.S. Degree in General Science
B.S. Degree in Mathematics - Applied Mathematics
B.S. Degree in Mathematics - Pure Mathematics
Others (7)
B.S. Degree in Applied Accounting and Finance
Bachelor of Science in Finance - Alternative Investments
Bachelor of Science in Finance - Value Investing
Bachelor of Science in Public Accountancy
Bachelor of Science in Public Accounting
Social Sciences and Management (7)
B.A. Degree in African and African American studies
B.A. Degree in American Studies
B.A. Degree in Anthropology
B.A. Degree in Communication and Media Studies - Film Concentration
B.A. Degree in Communication and Media Studies - Journalism Concentration
B.A. Degree in Communication and Media Studies - Media, Culture and Society Concentration
B.A. Degree in Communication and Media Studies - New Media / Participatory Media Concentration
B.A. Degree in Communication and Media Studies - Television / Radio Concentration
B.A. Degree in French Area Studies
B.A. Degree in German Studies
B.A. Degree in International Political Economy
B.A. Degree in Italian Studies
B.A. Degree in Middle East Studies
B.A. Degree in Political Science - American Politics
B.A. Degree in Political Science - Comparative Politics
B.A. Degree in Political Science - International Politics
B.A. Degree in Political Science - Political Theory
B.A. Degree in Sociology
B.A. Degree in Spanish Studies
B.A. Degree in Women's Studies
Bachelor of Arts in Social Work
Learn where you live. Live where you learn.
New York is your campus. Fordham is your school. Our residence halls are your home. The sense of community that shapes so much of your college experience starts from the moment you move in, meet your roommates for the first time, and figure out where to put your family photos.
Student housing is guaranteed for four years for students at both Rose Hill and Lincoln Center; housing options include dorm-style single, double, and triple rooms, as well as apartments and suites.
Arts and Humanities (4)
M.S.L. in Fashion Law
Business and Management (4)
MBA / JD
MBA / MSIS
MBA / MST
MS in Accounting
MS in Business Analytics
MS in Finance
MS in Management
MS in Marketing Intelligence
MS in Online Global Finance
MS in Online Management
MS in Online Strategic Marketing Communications
MS in Quantitative Finance
MS in Taxation
Engineering and Technology (4)
MS in Information Technology
Master of Science (M.S.) in Computer Science
Master of Science (M.S.) in Cybersecurity
Master of Science (M.S.) in Data Science
Master of Science (M.S.) in Data Science and Quantitaive Economics
Social Sciences and Management (4)
M.S.L. in Corporate Compliance
MS in Applied Statistics and Decision-Making
MS in Media Management
Executive MBA (3)
Executive MBA
Full-Time MBA (3)
Full-Time Cohort MBA
Part-Time MBA (3)
Professional MBA
Social Sciences and Management (1)
Juris Doctor (J.D.)