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We designed the marketing major for creative thinkers with broad interests-key characteristics for success in the field. You’ll study the how and the why of consumer buying habits through economics, psychology, sociology, anthropology, statistics, and... Read more
We designed the marketing major for creative thinkers with broad interests-key characteristics for success in the field. You’ll study the how and the why of consumer buying habits through economics, psychology, sociology, anthropology, statistics, and mathematics. You’ll study distribution, pricing, and preparation of goods and services. And you’ll develop the communications tools you need to reach people. Our program is loaded with opportunities to apply the concepts you learn. The leadership program brings marketing executives to Fordham to work with you on everything from case studies to job fairs. You can travel to Kenya in our Fair Trade course to meet artisans and manufacturers whose products you’ll market and sell in the U.S. You’ll learn more than marketing here. You’ll also study philosophy, theology, literature, languages, ethics, mathematics, science, and the performing arts through Fordham’s common core curriculum, the centerpiece of our liberal arts education. We offer a cutting-edge concentration in marketing with a focus on consumer insight, where you’ll parse the why of consumer buying habits through marketing, psychology, sociology, and anthropology. You’ll graduate with a marketing degree well prepared for a range of careers in: Advertising Brand and product management Direct and interactive marketing Market research Marketing careers in service industries Public relations Retailing Sales and sales management Read less
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
We designed the marketing major for creative thinkers with broad interests-key characteristics for success in the field. You’ll study the how and the why of consumer buying habits through economics, psychology, sociology, anthropology, statistics, and... Read more
We designed the marketing major for creative thinkers with broad interests-key characteristics for success in the field. You’ll study the how and the why of consumer buying habits through economics, psychology, sociology, anthropology, statistics, and mathematics. You’ll study distribution, pricing, and preparation of goods and services. And you’ll develop the communications tools you need to reach people. Our program is loaded with opportunities to apply the concepts you learn. The leadership program brings marketing executives to Fordham to work with you on everything from case studies to job fairs. You can travel to Kenya in our Fair Trade course to meet artisans and manufacturers whose products you’ll market and sell in the U.S. You’ll learn more than marketing here. You’ll also study philosophy, theology, literature, languages, ethics, mathematics, science, and the performing arts through Fordham’s common core curriculum, the centerpiece of our liberal arts education. We offer a cutting-edge concentration in marketing with a focus on consumer insight, where you’ll parse the why of consumer buying habits through marketing, psychology, sociology, and anthropology. You’ll graduate with a marketing degree well prepared for a range of careers in: Advertising Brand and product management Direct and interactive marketing Market research Marketing careers in service industries Public relations Retailing Sales and sales management Read less
Admission Requirements
7+
Other English language requirements: Paper-based TOEFL of 575 or higher ; CAE (Cambridge English Advanced) score of 67 or higher ; PTE-A (Pearson Test of English-Academic) of 62 or higher.
Jan-2000
Tuition fees
Domestic Students
0 USD
-
International Students
0 USD
-
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Science in Marketing - Cutting-Edge Concentration
48 monthsProgram duration
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Read more
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Read more
Admission Requirements
Tuition fees
Domestic Students
International Students
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
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