Bachelor of Science in Marketing - Product Management Track

We designed the marketing major for creative thinkers with broad interests-key characteristics for success in the field. You’ll study the how and the why of consumer buying habits through economics, psychology, sociology, anthropology, statistics, and mathematics. You’ll study distribution, pricing, and preparation of goods and services. And you’ll develop the communications tools you need to reach people. Our program is loaded with opportunities to apply the concepts you learn. The leadership program brings marketing executives to Fordham to work with you on everything from case studies to job fairs. You can travel to Kenya in our Fair Trade course to meet artisans and manufacturers whose products you’ll market and sell in the U.S. You’ll learn more than marketing here. You’ll also study philosophy, theology, literature, languages, ethics, mathematics, science, and the performing arts through Fordham’s common core curriculum, the centerpiece of our liberal arts education. You’ll graduate with a marketing degree well prepared for a range of careers in: Advertising Brand and product management Direct and interactive marketing Market research Marketing careers in service industries Public relations Retailing Sales and sales management