Bachelor of Arts (Honours) in Arts and Culture Communication Undergraduate Programme By The Hang Seng University of Hong Kong |TopUniversities

Bachelor of Arts (Honours) in Arts and Culture Communication

Main Subject Area

Art and DesignMain Subject Area

Programme overview

Main Subject

Art and Design

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

The programme is the first undergraduate programme in Hong Kong that combines communication, arts and culture elements. The programme adopts a unique interdisciplinary approach called “communication+”, which aims to cultivate communication talents in arts and culture with advanced communication technologies for the local, the Greater Bay Area, and the global context. Students will learn a wide range of communication theories and skills (such as audio-visual production, digital animation for promotion, digital advertising and public relations), fundamental literacy of arts and culture (such as appreciation of arts and culture, popular culture), business knowledge, as well as diverse general education and language learning.

Programme overview

Main Subject

Art and Design

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

The programme is the first undergraduate programme in Hong Kong that combines communication, arts and culture elements. The programme adopts a unique interdisciplinary approach called “communication+”, which aims to cultivate communication talents in arts and culture with advanced communication technologies for the local, the Greater Bay Area, and the global context. Students will learn a wide range of communication theories and skills (such as audio-visual production, digital animation for promotion, digital advertising and public relations), fundamental literacy of arts and culture (such as appreciation of arts and culture, popular culture), business knowledge, as well as diverse general education and language learning.

Scholarships

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