Bachelor of Business Administration (Honours) in Marketing Undergraduate Programme By The Hang Seng University of Hong Kong |TopUniversities
Home Universities The Hang Seng University of Hong Kong Bachelor of Business Administration (Honours) in Marketing

Bachelor of Business Administration (Honours) in Marketing

Location

Sha Tin Campus, Hong Kong, Hong Kong SAR
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Main Subject Area

Business and Management StudiesMain Subject Area

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Programme overview

Main Subject

Business and Management Studies

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

The programme aims to equip aspiring marketing talents with cutting-edge knowledge and skills, such as customer behaviour, customer relationship management, brand management, advertising and integrated marketing communication, as well as e-marketing, to address the opportunities and challenges in the global and digital age of the 21st century through experiential, interactive, project-based and case-based learning. 

Programme overview

Main Subject

Business and Management Studies

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

The programme aims to equip aspiring marketing talents with cutting-edge knowledge and skills, such as customer behaviour, customer relationship management, brand management, advertising and integrated marketing communication, as well as e-marketing, to address the opportunities and challenges in the global and digital age of the 21st century through experiential, interactive, project-based and case-based learning. 

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

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How to get a full scholarship

Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.

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Scholarships to Study Abroad

Scholarships to study abroad

Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.

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Scholarship Applications: Frequently Asked Questions main image

Scholarship Applications: Frequently Asked Questions

Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.

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