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The Bachelor of Business Administration (Honours) in Marketing Programme aims to provide students with professional marketing training, foundational business knowledge, and liberal arts education. Not only does it equip students for personal growth and professional development, but it also enables them to undertake further studies in marketing or any business-related discipline. Graduates are expected to exhibit a high level of professionalism and integrity, and to excel in corporate or entrepreneurial careers.
The programme curriculum is designed to empower aspiring marketing talents and future business leaders with cutting-edge knowledge and skills to tackle the opportunities and challenges in the 21st-century global digital age. This innovative BBA-MKT programme places a strong emphasis on experiential, interactive, project-based, and case-based learning, enabling students to uncover business opportunities while fostering their problem-solving abilities, creativity, and strategic thinking skills.
Programme overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
The Bachelor of Business Administration (Honours) in Marketing Programme aims to provide students with professional marketing training, foundational business knowledge, and liberal arts education. Not only does it equip students for personal growth and professional development, but it also enables them to undertake further studies in marketing or any business-related discipline. Graduates are expected to exhibit a high level of professionalism and integrity, and to excel in corporate or entrepreneurial careers.
The programme curriculum is designed to empower aspiring marketing talents and future business leaders with cutting-edge knowledge and skills to tackle the opportunities and challenges in the 21st-century global digital age. This innovative BBA-MKT programme places a strong emphasis on experiential, interactive, project-based, and case-based learning, enabling students to uncover business opportunities while fostering their problem-solving abilities, creativity, and strategic thinking skills.
Admission Requirements
70+
1190+
5.5+
24+
07 Jun 2027
4 Years
Sep
Tuition fees
Domestic
11,753 USD
International
17,630 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
BBA (Hons) in Marketing
Sha Tin Campus, Hong Kong, Hong Kong SAR
48 monthsProgramme duration
17,630 USDTuition Fee/year
07 Jun, 2027Application Deadline
SepStarting Month
Programme overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
The programme curriculum is designed to empower aspiring marketing talents and future business leaders with cutting-edge knowledge and skills to tackle the opportunities and challenges in the 21st-century global digital age. This innovative BBA-MKT programme places a strong emphasis on experiential, interactive, project-based, and case-based learning, enabling students to uncover business opportunities while fostering their problem-solving abilities, creativity, and strategic thinking skills.
Programme overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
The programme curriculum is designed to empower aspiring marketing talents and future business leaders with cutting-edge knowledge and skills to tackle the opportunities and challenges in the 21st-century global digital age. This innovative BBA-MKT programme places a strong emphasis on experiential, interactive, project-based, and case-based learning, enabling students to uncover business opportunities while fostering their problem-solving abilities, creativity, and strategic thinking skills.
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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