IT Marketing 48 months Undergraduate Programme By International Engineering and Technological University (METU) |TopUniversities

IT Marketing

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Programme Duration

48 monthsProgramme duration

Tuitionfee

6,850 USDTuition Fee/year

Application Deadline

20 Aug, 2026Application Deadline

Starting Month

Jun, SepStarting Month

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Programme overview

Main Subject

Marketing

Degree

BComm

Study Level

Undergraduate

Study Mode

On Campus

The “IT-Marketing” educational program is designed to train specialists capable of effectively using information technologies to develop and implement marketing strategies. The program combines fundamental marketing knowledge with practical skills in digital tools, data analysis, online promotion, and marketing process automation. Students study digital marketing, SMM, SEO, content marketing, web analytics, CRM systems, big data, and artificial intelligence tools to optimize advertising campaigns. Special emphasis is placed on strategy development, evaluating marketing effectiveness, and applying modern IT solutions in business. Graduates are able to create and implement digital marketing strategies, manage marketing projects, analyze data for informed decision-making, and implement innovative technologies for brand promotion. The acquired skills are highly valued in IT companies, advertising agencies, e-commerce, and consulting firms.

Programme overview

Main Subject

Marketing

Degree

BComm

Study Level

Undergraduate

Study Mode

On Campus

The “IT-Marketing” educational program is designed to train specialists capable of effectively using information technologies to develop and implement marketing strategies. The program combines fundamental marketing knowledge with practical skills in digital tools, data analysis, online promotion, and marketing process automation. Students study digital marketing, SMM, SEO, content marketing, web analytics, CRM systems, big data, and artificial intelligence tools to optimize advertising campaigns. Special emphasis is placed on strategy development, evaluating marketing effectiveness, and applying modern IT solutions in business. Graduates are able to create and implement digital marketing strategies, manage marketing projects, analyze data for informed decision-making, and implement innovative technologies for brand promotion. The acquired skills are highly valued in IT companies, advertising agencies, e-commerce, and consulting firms.

Admission Requirements

50+
Admission of foreign citizens to METU on a fee-paying basis is carried out based on the results of an interview conducted by the METU Admission Committee throughout the calendar year. Enrollment of foreign citizens is carried out in accordance with the academic calendar, no later than 5 (five) days before the start of the next academic period (admission before the start of the 2nd semester is allowed). Documents in a foreign language must be submitted with a notarized translation into Kazakh or Russian. Educational documents issued by foreign educational institutions are subject to the recognition procedure in accordance with the legislation of the Republic of Kazakhstan after the applicant’s enrollment, within the first academic period of study.

20 Aug 2026
4 Years
Jun
Sep

Tuition fees

Domestic
3,400 USD
Domestic (Out of State)
4,600 USD
International
6,850 USD

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

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Frequently Asked Questions

Upon arrival, it is necessary to make a notarized translation of the educational document into Kazakh or Russian in two copies: one is submitted to the Admissions Committee, and the second to the Public Service Center to apply for nostrification. This service is paid and costs up to $80, depending on the annually approved Monthly Calculation Index.
Tuition fees may be adjusted in accordance with the Law of the Republic of Kazakhstan “On Education” in case of significant changes in the cost of educational services, labor costs, or inflation, but not more than once a year. In such cases, the parties sign a corresponding supplementary agreement.
The university assists in obtaining a student visa only after all foreign applicants have completed the mandatory verification procedures in accordance with the requirements of the relevant legislation.
Yes, all students who require dormitory accommodation will be placed in the “Studhouse METU” dormitory or in dormitories and student hostels of nearby universities. For the safety of residents, the dormitories are under 24-hour security, equipped with video surveillance, access control, and a concierge service to prevent unauthorized entry.
Admission of foreign citizens to METU on a paid basis is conducted based on an interview held by the METU Admissions Committee. The interview lasts 20 minutes and evaluates the applicant's knowledge and interest in the chosen program.
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