Business Management and Media BA (Hons) with International Year 48 months Undergraduate Programme By Keele University |TopUniversities

Business Management and Media BA (Hons) with International Year

Programme Duration

48 monthsProgramme duration

Tuitionfee

59,000 GBPTuition Fee/year

Main Subject Area

Business and Management StudiesMain Subject Area

Programme overview

Main Subject

Business and Management Studies

Degree

BA

Study Level

Undergraduate

The Business Management and Media programme at Keele combines learning about the practicalities of business management with critical insights into the power of media. By looking closely at phenomena such as advertising and social networking, you will learn how these can influence individuals and societies. You will pay particular attention to how media, communications and creative practice works in the context of management, looking at how businesses operate in terms of marketing, finance and human resource management, as well as how they interface with social, cultural and political contexts. In particular, you will understand how businesses communicate with their audiences, and how they interact with, and even help to create, aspects of culture through branding, strategy and information management. This course can be combined with a placement year, the opportunity to study abroad and the chance to acquire and develop skills in international languages.

Programme overview

Main Subject

Business and Management Studies

Degree

BA

Study Level

Undergraduate

The Business Management and Media programme at Keele combines learning about the practicalities of business management with critical insights into the power of media. By looking closely at phenomena such as advertising and social networking, you will learn how these can influence individuals and societies. You will pay particular attention to how media, communications and creative practice works in the context of management, looking at how businesses operate in terms of marketing, finance and human resource management, as well as how they interface with social, cultural and political contexts. In particular, you will understand how businesses communicate with their audiences, and how they interact with, and even help to create, aspects of culture through branding, strategy and information management. This course can be combined with a placement year, the opportunity to study abroad and the chance to acquire and develop skills in international languages.

Admission Requirements

6+
+
+
32+

4 Years
Jan-2000

Domestic
37,000 GBP
International
59,000 GBP

Scholarships

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