Marketing and Media BA (Hons) with Placement Year 48 months Undergraduate Programme By Keele University |TopUniversities

Marketing and Media BA (Hons) with Placement Year

Programme Duration

48 monthsProgramme duration

Tuitionfee

59,000 GBPTuition Fee/year

Main Subject Area

MarketingMain Subject Area

Programme overview

Main Subject

Marketing

Degree

BA

Study Level

Undergraduate

You will reflect on the ways in which individual and business consumers are affected by, and drive the development of, a range of marketing and communications techniques. Looking at this from local, national and global perspectives, you will explore the role of consumers in society and will learn how to understand and communicate with them. You’ll also examine the impact of marketing on the culture of businesses, governments and other organisations. In the marketing modules you’ll learn how to plan and implement a successful marketing strategy and have the opportunity to explore branding and digital marketing. In the media modules you will learn to become a thoughtful critical media practitioner with a range of competencies such as digital production, and pre and post production skills. You can also enhance your practical experience with options to take a placement or entrepreneurship year between years two and three of your studies.

Programme overview

Main Subject

Marketing

Degree

BA

Study Level

Undergraduate

You will reflect on the ways in which individual and business consumers are affected by, and drive the development of, a range of marketing and communications techniques. Looking at this from local, national and global perspectives, you will explore the role of consumers in society and will learn how to understand and communicate with them. You’ll also examine the impact of marketing on the culture of businesses, governments and other organisations. In the marketing modules you’ll learn how to plan and implement a successful marketing strategy and have the opportunity to explore branding and digital marketing. In the media modules you will learn to become a thoughtful critical media practitioner with a range of competencies such as digital production, and pre and post production skills. You can also enhance your practical experience with options to take a placement or entrepreneurship year between years two and three of your studies.

Admission Requirements

6+
+
+
32+

4 Years
Jan-2000

Domestic
37,000 GBP
International
59,000 GBP

Scholarships

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