Marketing and Business Management BA (Hons) 36 months Undergraduate Programme By Keele University |TopUniversities
Programme Duration

36 monthsProgramme duration

Tuitionfee

44,250 GBPTuition Fee/year

Main Subject Area

MarketingMain Subject Area

Programme overview

Main Subject

Marketing

Degree

BA

Study Level

Undergraduate

You will learn to harness the concepts and debates in organisational behaviour and management, including the diversity in decision making across the private and public sectors. You will study markets and consumers, their behaviours and how to understand and communicate with them and gain an appreciation of contemporary issues facing marketers and managers, such as ethics and sustainability. You will also examine contemporary digital marketing, where skill requirements evolve rapidly and employer demand is high. The variety of optional modules available on this course will also enable you to further develop your skills and insights. Placement year, entrepreneurship and international study options are available on this course.

Programme overview

Main Subject

Marketing

Degree

BA

Study Level

Undergraduate

You will learn to harness the concepts and debates in organisational behaviour and management, including the diversity in decision making across the private and public sectors. You will study markets and consumers, their behaviours and how to understand and communicate with them and gain an appreciation of contemporary issues facing marketers and managers, such as ethics and sustainability. You will also examine contemporary digital marketing, where skill requirements evolve rapidly and employer demand is high. The variety of optional modules available on this course will also enable you to further develop your skills and insights. Placement year, entrepreneurship and international study options are available on this course.

Admission Requirements

6+
+
+
32+
Please contact Admissions for further advice - [email protected]

3 Years
Jan-2000

Domestic
27,750 GBP
International
44,250 GBP

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