Master in Marketing and Social Innovation

General objective of Master in Marketing and Social Innovation:
The objective is to train marketing specialists who, based on critical and participatory thinking, are capable of designing marketing strategies that are suitable for offline and online operations. Graduates of this master's degree will be able to analyze the large databases generated by the interaction of consumers in digital media, but also in offline operations (traditional commercial spaces) to generate satisfiers that respond to the needs and desires of consumers. Today's consumers, design branding strategies that increase the perceived value of brands and design advertising and promotional campaigns that captivate them.  
Directed to:
Aimed at professionals who currently work or wish to develop in marketing activities: commercial, advertising, sales promotion or market research activities in traditional and online environments with a special interest in developing innovative projects that positively impact their community.  
Graduate profile:
The graduate will develop interdisciplinary leadership skills that allow him to create, direct and evaluate strategic marketing plans.
You will develop your data analysis skills to detect opportunities and solve market problems.
You will increase your integrated communication skills to plan and direct promotional and advertising campaigns in traditional and digital media.
And primarily, it will develop a critical propositional attitude about the changes and trends in the marketing area that impact companies, organizations and especially society.