Bachelor in International Marketing Undergraduate Programme By Universidad de Monterrey (UDEM) |TopUniversities
Main Subject Area

MarketingMain Subject Area

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

Through the Bachelor of International Marketing program, you will become a professional who is an expert in analytics, planning, and management of the digital strategy, capable of gaining consumer insights, thus creating value for the company and consumers.


You will use digital marketing and big data to commercialize within an international context and one of your aims will be to change the way of doing business.


The objective is to train and educate professionals who are competitive in the development of comprehensive marketing strategies that generate shared value and respond to the technological dynamic of the global market environment so that they can design, execute, and evaluate innovative strategies in real time, by focusing on the business, consumer, trade, advertising, and public relations.

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

Through the Bachelor of International Marketing program, you will become a professional who is an expert in analytics, planning, and management of the digital strategy, capable of gaining consumer insights, thus creating value for the company and consumers.


You will use digital marketing and big data to commercialize within an international context and one of your aims will be to change the way of doing business.


The objective is to train and educate professionals who are competitive in the development of comprehensive marketing strategies that generate shared value and respond to the technological dynamic of the global market environment so that they can design, execute, and evaluate innovative strategies in real time, by focusing on the business, consumer, trade, advertising, and public relations.

Admission Requirements

As a candidate to pursue this program, you should: Choose between alternatives and courses of action, based on advocated criteria and within the framework of a life project; Use information and communication technologies to obtain information and express ideas; Acknowledge that the respect of differences is a principle for integration and interaction in local, national, and international contexts; Adopt a constructive attitude that is consistent with the knowledge and skills that you have, within different work teams.

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