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There’s a natural connection between Journalism and
Marketing and this course allows you to study both subject areas equally in a
complementary experience, developing a critical understanding of the key
concepts, theories and debates around both Journalism and Marketing.
In your first year, you’ll learn the basic skills of
journalism across various platforms, helping you to develop the key
professional skills utilised by journalists. By studying the principles of
marketing and starting to look at consumers, digital marketing and
technologies, you will be able to use information systems to manage and
communicate information.
In your second year, you'll use your developing journalism
skills on digital and broadcasting platforms and take a deeper look at
marketing communications and digital media including examining new and emerging
technologies.
In your third year you will study a range of topics from
crisis management and risks and crises affecting society to entrepreneurship
and identifying opportunities for services and products. You'll also use all your knowledge and
journalism skills in a final group project, developing a website on a subject
of your choice. And there will be an extensive range of optional modules to
choose from, led by staff who are specialists in their field.
Programme overview
Main Subject
Journalism
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
There’s a natural connection between Journalism and
Marketing and this course allows you to study both subject areas equally in a
complementary experience, developing a critical understanding of the key
concepts, theories and debates around both Journalism and Marketing.
In your first year, you’ll learn the basic skills of
journalism across various platforms, helping you to develop the key
professional skills utilised by journalists. By studying the principles of
marketing and starting to look at consumers, digital marketing and
technologies, you will be able to use information systems to manage and
communicate information.
In your second year, you'll use your developing journalism
skills on digital and broadcasting platforms and take a deeper look at
marketing communications and digital media including examining new and emerging
technologies.
In your third year you will study a range of topics from
crisis management and risks and crises affecting society to entrepreneurship
and identifying opportunities for services and products. You'll also use all your knowledge and
journalism skills in a final group project, developing a website on a subject
of your choice. And there will be an extensive range of optional modules to
choose from, led by staff who are specialists in their field.
Admission Requirements
3 Years
Sep
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Journalism and Marketing BA
The University of Leicester, Leicester, United Kingdom
36 monthsProgramme duration
JournalismMain Subject Area
Programme overview
Main Subject
Journalism
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
There’s a natural connection between Journalism and Marketing and this course allows you to study both subject areas equally in a complementary experience, developing a critical understanding of the key concepts, theories and debates around both Journalism and Marketing.
In your first year, you’ll learn the basic skills of journalism across various platforms, helping you to develop the key professional skills utilised by journalists. By studying the principles of marketing and starting to look at consumers, digital marketing and technologies, you will be able to use information systems to manage and communicate information.
In your second year, you'll use your developing journalism skills on digital and broadcasting platforms and take a deeper look at marketing communications and digital media including examining new and emerging technologies.
In your third year you will study a range of topics from crisis management and risks and crises affecting society to entrepreneurship and identifying opportunities for services and products. You'll also use all your knowledge and journalism skills in a final group project, developing a website on a subject of your choice. And there will be an extensive range of optional modules to choose from, led by staff who are specialists in their field.
Programme overview
Main Subject
Journalism
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
There’s a natural connection between Journalism and Marketing and this course allows you to study both subject areas equally in a complementary experience, developing a critical understanding of the key concepts, theories and debates around both Journalism and Marketing.
In your first year, you’ll learn the basic skills of journalism across various platforms, helping you to develop the key professional skills utilised by journalists. By studying the principles of marketing and starting to look at consumers, digital marketing and technologies, you will be able to use information systems to manage and communicate information.
In your second year, you'll use your developing journalism skills on digital and broadcasting platforms and take a deeper look at marketing communications and digital media including examining new and emerging technologies.
In your third year you will study a range of topics from crisis management and risks and crises affecting society to entrepreneurship and identifying opportunities for services and products. You'll also use all your knowledge and journalism skills in a final group project, developing a website on a subject of your choice. And there will be an extensive range of optional modules to choose from, led by staff who are specialists in their field.
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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