Journalism and Marketing BA
36 monthsProgramme duration
SepStarting Month
Programme overview
Main Subject
Journalism
Degree
BA
Study Level
Bachelor's
Study Mode
On Campus
There’s a natural connection between Journalism and Marketing and this course allows you to study both subject areas equally in a complementary experience, developing a critical understanding of the key concepts, theories and debates around both Journalism and Marketing.
In your first year, you’ll learn the basic skills of journalism across various platforms, helping you to develop the key professional skills utilised by journalists. By studying the principles of marketing and starting to look at consumers, digital marketing and technologies, you will be able to use information systems to manage and communicate information.
In your second year, you'll use your developing journalism skills on digital and broadcasting platforms and take a deeper look at marketing communications and digital media including examining new and emerging technologies.
In your third year you will study a range of topics from crisis management and risks and crises affecting society to entrepreneurship and identifying opportunities for services and products. You'll also use all your knowledge and journalism skills in a final group project, developing a website on a subject of your choice. And there will be an extensive range of optional modules to choose from, led by staff who are specialists in their field.
Programme overview
Main Subject
Journalism
Degree
BA
Study Level
Bachelor's
Study Mode
On Campus
There’s a natural connection between Journalism and Marketing and this course allows you to study both subject areas equally in a complementary experience, developing a critical understanding of the key concepts, theories and debates around both Journalism and Marketing.
In your first year, you’ll learn the basic skills of journalism across various platforms, helping you to develop the key professional skills utilised by journalists. By studying the principles of marketing and starting to look at consumers, digital marketing and technologies, you will be able to use information systems to manage and communicate information.
In your second year, you'll use your developing journalism skills on digital and broadcasting platforms and take a deeper look at marketing communications and digital media including examining new and emerging technologies.
In your third year you will study a range of topics from crisis management and risks and crises affecting society to entrepreneurship and identifying opportunities for services and products. You'll also use all your knowledge and journalism skills in a final group project, developing a website on a subject of your choice. And there will be an extensive range of optional modules to choose from, led by staff who are specialists in their field.
Admission Requirements
Scholarships
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