Digital Marketing and Analytics MSc 12 months Postgraduate Program By University of Liverpool |Top Universities
Program Duration

12 monthsProgram duration

Tuitionfee

28,000 GBPTuition Fee/year

Scholarship

YesScholarships

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

This programme will equip you with theoretical and practical knowledge of digital marketing and analytics and provide a solid understanding of digital marketing concepts, trends, and methodologies.


INTRODUCTION
Advancements in digital technologies and data analytics are continuously changing the marketing scene. Companies in all sectors employ digital techniques and insights from marketing analytics to build stronger relations with consumers and improve their performance. This increases the demand for skilled marketers who can navigate the digital environment, effectively utilise digital technologies, and make strategic data-driven decisions.


Through this programme, you will appreciate the importance of marketing analytics and its role in creating business opportunities. You will also gain practical problem-solving skills through an in-depth study of real-life case studies.


In addition to field-specific knowledge, you will receive rigorous training in research methods, data analysis techniques, critical thinking, and the use of analytics toolkits. You will have the opportunity to culminate this learning in your final Dissertation at the end of the programme which may take the form of an academic piece of research of your choosing, or instead be more applied in scope as a lengthier piece of analytical writing connected with direct business outcomes.

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

This programme will equip you with theoretical and practical knowledge of digital marketing and analytics and provide a solid understanding of digital marketing concepts, trends, and methodologies.


INTRODUCTION
Advancements in digital technologies and data analytics are continuously changing the marketing scene. Companies in all sectors employ digital techniques and insights from marketing analytics to build stronger relations with consumers and improve their performance. This increases the demand for skilled marketers who can navigate the digital environment, effectively utilise digital technologies, and make strategic data-driven decisions.


Through this programme, you will appreciate the importance of marketing analytics and its role in creating business opportunities. You will also gain practical problem-solving skills through an in-depth study of real-life case studies.


In addition to field-specific knowledge, you will receive rigorous training in research methods, data analysis techniques, critical thinking, and the use of analytics toolkits. You will have the opportunity to culminate this learning in your final Dissertation at the end of the programme which may take the form of an academic piece of research of your choosing, or instead be more applied in scope as a lengthier piece of analytical writing connected with direct business outcomes.

Admission requirements

Undergraduate

88+
6.5+
3.3+
1 Year
Sep

Tuition fee and scholarships

Domestic Students

13,750 GBP
-

International Students

28,000 GBP
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

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