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The global tourism industry’s recovery
post-pandemic, coupled with advancements in digital marketing and analytics, is
driving demand for professionals equipped with both marketing acumen and
analytical skills in the tourism sector. With our new MSc Tourism Marketing and
Analytics, you will develop a master's level understanding of the international
tourism industry and the knowledge and skills needed to excel in it.
Introduction
This specialised programme provides a strong
foundation in both marketing and analytics, preparing you for strategic roles
in the tourism industry. It combines the key concepts of marketing management,
including consumer behaviour, digital marketing strategies focussed on tourism
and brand management, and advanced data analytics.
You will analyse data through real-life case
studies and practical examples from various sources such as website visits and
booking patterns. In doing so, you will understand how tourism businesses gain
valuable insights into customer preferences and behaviours. You will also learn
how to tailor marketing strategies effectively, target specific customer
segments and personalise messaging and offerings.
An essential part of your professional
development is gaining prowess in using relevant analytical tools and
techniques. You will discover how tourism businesses optimise their marketing
campaigns by measuring key performance indicators (KPIs) to understand how they
allocate resources efficiently, identify areas for improvement and maximise
their marketing efforts.
Program overview
Main Subject
Business Analytics
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The global tourism industry’s recovery
post-pandemic, coupled with advancements in digital marketing and analytics, is
driving demand for professionals equipped with both marketing acumen and
analytical skills in the tourism sector. With our new MSc Tourism Marketing and
Analytics, you will develop a master's level understanding of the international
tourism industry and the knowledge and skills needed to excel in it.
Introduction
This specialised programme provides a strong
foundation in both marketing and analytics, preparing you for strategic roles
in the tourism industry. It combines the key concepts of marketing management,
including consumer behaviour, digital marketing strategies focussed on tourism
and brand management, and advanced data analytics.
You will analyse data through real-life case
studies and practical examples from various sources such as website visits and
booking patterns. In doing so, you will understand how tourism businesses gain
valuable insights into customer preferences and behaviours. You will also learn
how to tailor marketing strategies effectively, target specific customer
segments and personalise messaging and offerings.
An essential part of your professional
development is gaining prowess in using relevant analytical tools and
techniques. You will discover how tourism businesses optimise their marketing
campaigns by measuring key performance indicators (KPIs) to understand how they
allocate resources efficiently, identify areas for improvement and maximise
their marketing efforts.
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Tourism Marketing and Analytics MSc
Liverpool City Centre Campus, Liverpool, United Kingdom
Business AnalyticsMain Subject Area
Program overview
Main Subject
Business Analytics
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The global tourism industry’s recovery post-pandemic, coupled with advancements in digital marketing and analytics, is driving demand for professionals equipped with both marketing acumen and analytical skills in the tourism sector. With our new MSc Tourism Marketing and Analytics, you will develop a master's level understanding of the international tourism industry and the knowledge and skills needed to excel in it.
Introduction
This specialised programme provides a strong foundation in both marketing and analytics, preparing you for strategic roles in the tourism industry. It combines the key concepts of marketing management, including consumer behaviour, digital marketing strategies focussed on tourism and brand management, and advanced data analytics.
You will analyse data through real-life case studies and practical examples from various sources such as website visits and booking patterns. In doing so, you will understand how tourism businesses gain valuable insights into customer preferences and behaviours. You will also learn how to tailor marketing strategies effectively, target specific customer segments and personalise messaging and offerings.
An essential part of your professional development is gaining prowess in using relevant analytical tools and techniques. You will discover how tourism businesses optimise their marketing campaigns by measuring key performance indicators (KPIs) to understand how they allocate resources efficiently, identify areas for improvement and maximise their marketing efforts.
Program overview
Main Subject
Business Analytics
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The global tourism industry’s recovery post-pandemic, coupled with advancements in digital marketing and analytics, is driving demand for professionals equipped with both marketing acumen and analytical skills in the tourism sector. With our new MSc Tourism Marketing and Analytics, you will develop a master's level understanding of the international tourism industry and the knowledge and skills needed to excel in it.
Introduction
This specialised programme provides a strong foundation in both marketing and analytics, preparing you for strategic roles in the tourism industry. It combines the key concepts of marketing management, including consumer behaviour, digital marketing strategies focussed on tourism and brand management, and advanced data analytics.
You will analyse data through real-life case studies and practical examples from various sources such as website visits and booking patterns. In doing so, you will understand how tourism businesses gain valuable insights into customer preferences and behaviours. You will also learn how to tailor marketing strategies effectively, target specific customer segments and personalise messaging and offerings.
An essential part of your professional development is gaining prowess in using relevant analytical tools and techniques. You will discover how tourism businesses optimise their marketing campaigns by measuring key performance indicators (KPIs) to understand how they allocate resources efficiently, identify areas for improvement and maximise their marketing efforts.
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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Archaeology MRes
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Archaeology MSc
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Archives and Records Management MARM
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Digital Chemistry: AI, Machine Learning, Automation and Robotics
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Egyptology MA
History MA
History MA
History MRes
History MRes
Housing and Community Planning MA
Housing and Community Planning MA
Human Biology
Human Biology
Human Biology
Human Biology
Music Industry Studies MA
Music Industry Studies MA
Palaeoanthropology MRes
Palaeoanthropology MRes
Palaeoanthropology MRes
Palaeoanthropology MRes
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Philosophy MA
Philosophy MA
Product Design and Management MSc (Eng)
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Sustainable Heritage Management MA
Sustainable Heritage Management MA
Sustainable Urban Planning MA
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Teaching English to Speakers of Other Languages (TESOL) MA
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Urban Design and Planning MCD
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Digital Marketing and Analytics MSc
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Economics MSc
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Economics and Finance MSc
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Entrepreneurship and Innovation MSc
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Finance MSc
Finance MSc
Finance and Investment Management MSc
Finance and Investment Management MSc
Financial Technology MSc
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Green Finance and Sustainability Accounting MSc
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Human Resource Management and Strategic Organisation MSc
Human Resource Management and Strategic Organisation MSc
International Business MSc
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Marketing MSc
Marketing MSc
Master in Management MIM
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Money and Banking MSc
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Occupational and Organisational Psychology MSc
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Project Management MSc
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Artificial Intelligence MSc
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Computer Science MSc
Computer Science MSc
Computer Science with a Year in Industry MSc
Computer Science with a Year in Industry MSc
Cyber Security MSc
Cyber Security MSc
Cyber Security and Communications Engineering MSc (Eng)
Cyber Security and Communications Engineering MSc (Eng)
Cyber Security and Communications Engineering with a Year in Industry MSc (Eng)
Cyber Security and Communications Engineering with a Year in Industry MSc (Eng)
Data Science and Artificial Intelligence MSc
Data Science and Artificial Intelligence MSc
Data Science and Artificial Intelligence with a Year in Industry MSc
Data Science and Artificial Intelligence with a Year in Industry MSc
Data Science and Communication MSc
Data Science and Communication MSc
Data Science for Economics MSc
Data Science for Economics MSc
Economic Policy and Data Analytics MSc
Economic Policy and Data Analytics MSc
Electronic Engineering and the Internet of Things MSc
Electronic Engineering and the Internet of Things MSc
Electronic Engineering and the Internet of Things with a Year in Industry MSc
Electronic Engineering and the Internet of Things with a Year in Industry MSc
Energy and Power Systems MSc (Eng)
Energy and Power Systems MSc (Eng)
Energy and Power Systems with a Year in Industry MSc (Eng)
Energy and Power Systems with a Year in Industry MSc (Eng)
Engineering Management MSc (Eng)
Engineering Management MSc (Eng)
Information Technology MSc
Information Technology MSc
Information Technology with a Year in Industry MSc
Information Technology with a Year in Industry MSc
Mechanical Engineering Design with Management MSc (Eng)
Mechanical Engineering Design with Management MSc (Eng)
Mechanical Engineering with Management MSc (Eng)
Mechanical Engineering with Management MSc (Eng)
Microelectronic Systems MSc (Eng)
Microelectronic Systems MSc (Eng)
Microelectronic Systems with a Year in Industry MSc (Eng)
Microelectronic Systems with a Year in Industry MSc (Eng)
Robotics and the Internet of Things MSc
Robotics and the Internet of Things MSc
Robotics and the Internet of Things with Year in Industry MSc
Robotics and the Internet of Things with Year in Industry MSc
Sustainable Civil and Structural Engineering MSc (Eng)
Sustainable Civil and Structural Engineering MSc (Eng)
Theoretical Computer Science MSc
Theoretical Computer Science MSc
Theoretical Computer Science with a Year in Industry MSc
Theoretical Computer Science with a Year in Industry MSc
Life Sciences and Medicine (6)
Advanced Biological Sciences MRes
Advanced Biological Sciences MRes
Advanced Bioscience Techniques and Research Facility Management MSc
Advanced Bioscience Techniques and Research Facility Management MSc
Bioinformatics MSc
Bioinformatics MSc
Biological and Biomedical Sciences MRes
Biological and Biomedical Sciences MRes
Biomedical Engineering (Healthcare) MSc (Eng)
Biomedical Engineering (Healthcare) MSc (Eng)
Biomedical Engineering MSc (Eng)
Biomedical Engineering MSc (Eng)
Biomedical Engineering with Management (Healthcare) MSc (Eng)
Biomedical Engineering with Management (Healthcare) MSc (Eng)
Biomedical Engineering with Management MSc (Eng)
Biomedical Engineering with Management MSc (Eng)
Biotechnology MSc
Biotechnology MSc
Cancer Biology and Therapy MSc
Cancer Biology and Therapy MSc
Clinical Sciences MSc
Clinical Sciences MSc
Clinical and Health Psychology MSc
Clinical and Health Psychology MSc
Data Science and Analytics for Health MSc
Data Science and Analytics for Health MSc
Data Science for Health (Conversion) MSc
Data Science for Health (Conversion) MSc
Data Science for Health MRes
Data Science for Health MRes
Data Science for Health MRes
Data Science for Health MRes
Drug Discovery with Artificial Intelligence MSc
Drug Discovery with Artificial Intelligence MSc
Emerging Infections and Pandemics MSc
Emerging Infections and Pandemics MSc
Endodontics DDSc
Endodontics DDSc
Global Change Ecology and Evolution MSc
Global Change Ecology and Evolution MSc
Healthcare Leadership MSc
Healthcare Leadership MSc
Infection and Immunity MSc
Infection and Immunity MSc
Infection, Microbiology and Microbiomes MRes
Infection, Microbiology and Microbiomes MRes
Investigative and Forensic Psychology MSc
Investigative and Forensic Psychology MSc
Master of Public Health (Global Health Pathway) MPH
Master of Public Health (Global Health Pathway) MPH
Master of Public Health (Global Health Pathway) MPH
Master of Public Health (Global Health Pathway) MPH
Mental Health Psychology MSc
Mental Health Psychology MSc
Musculoskeletal Biomechanics MSc
Musculoskeletal Biomechanics MSc
Nursing MSc
Nursing MSc
Ophthalmic Nursing PGCert
Ophthalmic Nursing PGCert
Paediatric Dentistry DDSc
Paediatric Dentistry DDSc
Palliative and End of Life Care MSc
Palliative and End of Life Care MSc
Pharmacology and Toxicology MSc
Pharmacology and Toxicology MSc
Planetary and One Health MSc
Planetary and One Health MSc
Precision Medicine MSc
Precision Medicine MSc
Research Methods in Psychology MSc
Research Methods in Psychology MSc
Natural Sciences (6)
Chemistry with AI MSc
Chemistry with AI MSc
Environment and Climate Change MSc
Environment and Climate Change MSc
Environmental Assessment and Management MSc
Environmental Assessment and Management MSc
Environmental Sciences MSc
Environmental Sciences MSc
Geographic Data Science MSc
Geographic Data Science MSc
Mathematical Sciences MSc
Mathematical Sciences MSc
Radiometrics: Instrumentation and Modelling MSc
Radiometrics: Instrumentation and Modelling MSc
Researching Crisis and Change in Human Geography MA
Researching Crisis and Change in Human Geography MA
Social Sciences and Management (6)
Communication and Media MRes
Communication and Media MRes
Criminological Research MRes
Criminological Research MRes
Criminology and Criminal Justice MA
Criminology and Criminal Justice MA
Criminology and Criminal Justice MA
Criminology and Criminal Justice MA
Education MA
Education MA
Global Media and Politics MA
Global Media and Politics MA
International Business and Commercial Law LLM
International Business and Commercial Law LLM
International Human Rights Law LLM
International Human Rights Law LLM
International Relations and Security MA
International Relations and Security MA
International Slavery Studies MA
International Slavery Studies MA
Irish Studies MRes
Irish Studies MRes
LLM (General) LLM
LLM (General) LLM
Law, Medicine and Healthcare LLM
Law, Medicine and Healthcare LLM
Master of Public Health MPH
Master of Public Health MPH
Media, Data and Society MA
Media, Data and Society MA
Operations and Supply Chain Management MSc
Operations and Supply Chain Management MSc
Public Administration and Policy MA
Public Administration and Policy MA
Public Administration and Policy MA
Public Administration and Policy MA
Screen Studies MA
Screen Studies MA
Social Research MRes
Social Research MRes
Social Research Methods MA
Social Research Methods MA
Strategic Communication MSc
Strategic Communication MSc
Telecommunications and Wireless Systems MSc (Eng)
Telecommunications and Wireless Systems MSc (Eng)
Telecommunications and Wireless Systems with a Year in Industry MSc (Eng)
Telecommunications and Wireless Systems with a Year in Industry MSc (Eng)
Visual Culture MA
Visual Culture MA
Full-Time MBA (2)
Football Industries MBA
Football Industries MBA
MBA (The Liverpool MBA) on campus MBA
MBA (The Liverpool MBA) on campus MBA
Online/Distance MBA (2)
MBA Online
MBA Online
Master of Business Administration (Online Football Industries)
Master of Business Administration (Online Football Industries)
Arts and Humanities (6)
Archaeology PhD / MPhil
Archaeology PhD / MPhil
Architecture PhD / MPhil
Architecture PhD / MPhil
Archives and Records Management PhD / MPhil
Archives and Records Management PhD / MPhil
Classics and Ancient History PhD / MPhil
Classics and Ancient History PhD / MPhil
Comparative Literature PhD
Comparative Literature PhD
Creative Writing PhD
Creative Writing PhD
English PhD / MPhil
French PhD
German PhD
Business and Management (6)
Accounting and Finance PhD
Accounting and Finance PhD
Business Administration (Executive Doctorate) / DBA
Business Administration (Executive Doctorate) / DBA
Economics PhD
Economics PhD
Engineering and Technology (6)
Computer Science PhD / MPhil
Computer Science PhD / MPhil
Electrical Engineering and Electronics PhD / MPhil
Electrical Engineering and Electronics PhD / MPhil
Engineering PhD / MPhil
Engineering PhD / MPhil
Life Sciences and Medicine (6)
Applied Health Research PhD / MPhil / MD
Applied Health Research PhD / MPhil / MD
Biochemistry, Cell and Systems Biology (PhD’s by the department) PhD / MPhil
Biochemistry, Cell and Systems Biology (PhD’s by the department) PhD / MPhil
Biological Sciences (Evolution, Ecology and Behaviour) PhD / MPhil
Biological Sciences (Evolution, Ecology and Behaviour) PhD / MPhil
Biological Sciences (Functional and Comparative Genomics) PhD / MPhil
Biological Sciences (Functional and Comparative Genomics) PhD / MPhil
Biomedical Imaging and Biosensing PhD / MPhil / MD
Biomedical Imaging and Biosensing PhD / MPhil / MD
Biostatistics PhD / MPhil / MD
Biostatistics PhD / MPhil / MD
Cancer Biology PhD / MPhil / MD
Cancer Medicine PhD / MPhil / MD
Cell Biology PhD / MPhil / MD
Cellular and Molecular Physiology PhD / MPhil / MD
Child Health PhD / MPhil / MD
Clinical Psychology PhD / MPhil
Critical Care PhD / MPhil / MD
Dental Sciences PhD / MPhil
Epidemiology and Population Health PhD / MPhil / MD
Eye and Vision Sciences PhD / MPhil / MD
Food Security PhD / MPhil
Gastroenterology PhD / MPhil / MD
Professional Doctorate in Health DProfHealth
Natural Sciences (6)
Chemistry PhD / MPhil
Chemistry PhD / MPhil
Earth Sciences PhD / MPhil
Earth Sciences PhD / MPhil
Environmental Science PhD / MPhil
Environmental Science PhD / MPhil
Geography PhD / MPhil
Geography PhD / MPhil
Social Sciences and Management (6)
Communication and Media PhD / MPhil
Communication and Media PhD / MPhil
Egyptology PhD / MPhil
Egyptology PhD / MPhil
Film Studies PhD
Film Studies PhD