PhD - Doctor of Philosophy in Marketing 5 months PHD Programme By University of Oregon |TopUniversities

PhD - Doctor of Philosophy in Marketing

Programme Duration

5 monthsProgramme duration

Main Subject Area

MarketingMain Subject Area

Programme overview

Main Subject

Marketing

Study Level

PHD

Interdisciplinary training is provided in consumer behavior (topics include judgment and decision-making, affect and emotion, values and lifestyles, social identification, and consumer response to deceptive marketing practices) or marketing strategy (topics include advertising, public policy, satisfaction and service recovery, sports marketing and corporate sponsorship, and marketer-consumer coproduction). The student’s program must satisfy the requirements of the Graduate School and the following requirements of the Lundquist College of Business. The doctoral program requires four to five years of work while in residence on the Eugene campus.

Programme overview

Main Subject

Marketing

Study Level

PHD

Interdisciplinary training is provided in consumer behavior (topics include judgment and decision-making, affect and emotion, values and lifestyles, social identification, and consumer response to deceptive marketing practices) or marketing strategy (topics include advertising, public policy, satisfaction and service recovery, sports marketing and corporate sponsorship, and marketer-consumer coproduction). The student’s program must satisfy the requirements of the Graduate School and the following requirements of the Lundquist College of Business. The doctoral program requires four to five years of work while in residence on the Eugene campus.

Admission Requirements

7+

Scholarships

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