Master of Arts in Marketing Program By University of Oregon |Top Universities

Master of Arts in Marketing

Program Duration

24 monthsProgram duration

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Study Level

Masters

The MA degree are awarded exclusively to students who are enrolled in a PhD program. The MA degree requires competence in a second language. The program leading to the MA degree (in disciplines other than accounting) allows more specialization than the MBA program and may be adapted to a student’s particular needs. The requirements are as follows: Completion of the AACSB International core areas as specified by the department in the Graduate School of Management in which the majority of specialization takes place. For students without academic preparation in business, completion of the common body of business knowledge usually amounts to satisfying the MBA core courses. The manner in which this requirement is satisfied is determined by the student in consultation with his or her program committee and subject to approval; Completion of a minimum of 45 graduate credits beyond the MBA core courses. These should include the following: A minimum of 18 credits of course work in the primary area of specialization. A majority of this work should be taken in the college. However, specialization is defined by a subject of study and is not limited to courses offered by one department or by the Graduate School of Management; A minimum of 12 credits of course work in a secondary area of study either in the Graduate School of Management or in a related field; A maximum of 15 credits in electives. A maximum of 9 credits of Thesis (503) can be taken at the option of the student and the program committee. For students choosing to complete a thesis, the number of credits taken for the thesis is deducted from the required number of elective credits; a minimum of 27 graduate credits taken in the Graduate School of Management; Approval of the proposed program of study by a program committee of at least two faculty members. At least one faculty member must be from the department in which the majority of specialization courses are taken: The composition of the program committee must be approved by the director of doctoral programs; An approved program of study must be submitted before any courses beyond the common body of business knowledge can be taken; If a thesis is undertaken, approval is required by a thesis committee of at least two faculty members. At least one faculty member must be from the department in which the majority of specialization courses are taken. The composition of the thesis committee must be approved by the director of doctoral programs. The thesis committee may have different members than the program committee; A thesis proposal must be approved in writing by all members of the thesis committee and submitted to the assistant dean for graduate programs before substantial work is undertaken on the thesis; In case of disagreement between thesis committee members over the acceptability of the thesis, the issue is resolved by an ad hoc committee of at least three faculty members appointed by the head of the department in which the majority of specialization courses has been taken.

Program overview

Main Subject

Marketing

Study Level

Masters

The MA degree are awarded exclusively to students who are enrolled in a PhD program. The MA degree requires competence in a second language. The program leading to the MA degree (in disciplines other than accounting) allows more specialization than the MBA program and may be adapted to a student’s particular needs. The requirements are as follows: Completion of the AACSB International core areas as specified by the department in the Graduate School of Management in which the majority of specialization takes place. For students without academic preparation in business, completion of the common body of business knowledge usually amounts to satisfying the MBA core courses. The manner in which this requirement is satisfied is determined by the student in consultation with his or her program committee and subject to approval; Completion of a minimum of 45 graduate credits beyond the MBA core courses. These should include the following: A minimum of 18 credits of course work in the primary area of specialization. A majority of this work should be taken in the college. However, specialization is defined by a subject of study and is not limited to courses offered by one department or by the Graduate School of Management; A minimum of 12 credits of course work in a secondary area of study either in the Graduate School of Management or in a related field; A maximum of 15 credits in electives. A maximum of 9 credits of Thesis (503) can be taken at the option of the student and the program committee. For students choosing to complete a thesis, the number of credits taken for the thesis is deducted from the required number of elective credits; a minimum of 27 graduate credits taken in the Graduate School of Management; Approval of the proposed program of study by a program committee of at least two faculty members. At least one faculty member must be from the department in which the majority of specialization courses are taken: The composition of the program committee must be approved by the director of doctoral programs; An approved program of study must be submitted before any courses beyond the common body of business knowledge can be taken; If a thesis is undertaken, approval is required by a thesis committee of at least two faculty members. At least one faculty member must be from the department in which the majority of specialization courses are taken. The composition of the thesis committee must be approved by the director of doctoral programs. The thesis committee may have different members than the program committee; A thesis proposal must be approved in writing by all members of the thesis committee and submitted to the assistant dean for graduate programs before substantial work is undertaken on the thesis; In case of disagreement between thesis committee members over the acceptability of the thesis, the issue is resolved by an ad hoc committee of at least three faculty members appointed by the head of the department in which the majority of specialization courses has been taken.

Admission requirements

Undergraduate

7+

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

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Where to look for scholarship opportunities

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How to apply to scholarships relevant to you

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A list of available scholarships around the world

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A scholarship application checklist

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At the University of Oregon, you will quickly become part of a community of students and faculty members dedicated to academic excellence and making a difference in the world: A group of scholars united in their commitment to the highest standards of academic inquiry, learning, and service and their belief that knowledge is the fundamental wealth of civilization. Whether you want to make an impact in a neighborhood, school, legal system, arts organization, or scientific theory, the University of Oregon will provide you with the resources and inspiration that you need to succeed.The University of Oregon is committed to educating the next generation of leaders and citizens -- graduates who are intellectually curious, engaged in the life of the mind, knowledgeable of themselves and the world, and committed to contributing to their communities. Students are required to complete courses designed to provide them with the research, writing, and critical thinking skills that are the hallmark of a liberal arts education and the foundation for continued success in an increasingly diverse global marketplace. All students, graduate and undergraduate alike, should come to the University of Oregon expecting to have face-to-face interactions with outstanding faculty and opportunities to work with internationally recognized professors in internationally renowned research laboratories.The University of Oregon's 295-acre main campus is located in Eugene, a small city that is nationally recognized as one of America's most livable cities as well as one of its best college towns. In the heart of the rugged Pacific Northwest where the dramatic Oregon coast is an hour's drive to the west, and the Cascade Mountains are an hour to the east, there is easy access to both winter and summer sports and activities. With 20,000 students, the university's mid-range size gives it the ambience of a smaller institution, but with the benefit of the resources of a major research institution.

The University of Oregon (UO) is one of just 62 research institutions in the U.S. and Canada that are members in the prestigious Association of American Universities (AAU). As the only AAU institution in the state of Oregon, the UO is home to nearly 90 graduate degree programs, many of which, due to their outstanding faculty and research accomplishments, have received national and international recognition: According to the Graham-Diamond Report, the faculty in the UO?s College of Arts and Sciences ranks 15th in the nation among public research universities.US News and World Report consistently ranks the College of Education graduate program as among the best in the U.S. In the 2009 edition of "America?s Best Graduate Schools," the program ranked fifth in the nation overall and second among public institutions, and the Special Education program was ranked third among all schools and second among public institutions for the 9th consecutive year. In addition, the College of Education was the top school, public or private, in the amount of funded research per faculty member. U.S. News & World Report has rated the graduate programs in the Charles H. Lundquist College of Business among the top 10 of all schools on the west coast and its Oregon M.B.A. Program in the top 6% of all M.B.A. programs nationally.DesignIntelligence, a publication that ranks the top US architecture and design schools, has recognized the UO's School of Architecture and Allied Arts for its commitment to teaching sustainable design. Landscape Architecture ranked first and both the Architecture and Interior design programs placed second. In the area of overall excellence, the three programs also ranked well regionally and nationally. The graduate Interior Design program ranked first in the region and 15th in the nation. Nationally, the Landscape Architecture graduate program ranked 13th. The UO is the only university in the state to offer accredited professional degrees in Architecture, Landscape Architecture and Interior Architecture;The UO School of Journalism and Communication is home to a rare and highly regarded journalism-based master's program in literary nonfiction. Etude, an online journal of literary nonfiction features the work of the program?s graduate students and alumni. The University of Oregon?s School of Music and Dance is the only full-range professional school of music and dance in the Oregon University System. The School of Law ranks among the top 100 schools in the country, with a student-to-faculty ratio of 1:17.6 and a bar passage rate of 85.4% for 2009. The Environmental Law program remains among the top 10 programs in the U.S, and after only three years since its inception, the Conflict Resolution program was ranked as the seventh best Dispute Resolution program in the country. The UO is also home to over 60 research institutes and centers, which bring together an array of fields, from those in the humanities and social sciences to those in the physical sciences and technical fields. Graduate students in these and all disciplines receive many opportunities to engage peers and faculty alike in an environment characterized by mutual respect and professionalism, integrity and support.

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