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Consumer psychology helps us to understand how consumers make choices, and why. As a vital part of marketing, it enables organisations to design innovative, value-driven products and create effective marketing campaigns.
By studying at Sussex, you will:
study the theories, concepts, tools and models behind marketing practice and consumer decision-making
interpret consumer behaviour through consumer psychology theories
apply analytical skills to assess the choices consumers make
learn to utilise key analytical and decision-making techniques when developing and appraising marketing strategies.
You’ll also gain from the combined academic expertise and industry experience of our School of Psychology and the University of Sussex Business School.
Throughout your course, you’ll receive valuable training in both marketing and psychology. You’ll learn how psychological principles intersect with marketing strategies for effective business outcomes. Your studies will culminate in a research project that bridges marketing and psychology.
When you graduate, you’ll prepared to pursue a range of careers. You might aim to work in marketing, or to apply psychological theories to the business world.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Consumer psychology helps us to understand how consumers make choices, and why. As a vital part of marketing, it enables organisations to design innovative, value-driven products and create effective marketing campaigns.
By studying at Sussex, you will:
study the theories, concepts, tools and models behind marketing practice and consumer decision-making
interpret consumer behaviour through consumer psychology theories
apply analytical skills to assess the choices consumers make
learn to utilise key analytical and decision-making techniques when developing and appraising marketing strategies.
You’ll also gain from the combined academic expertise and industry experience of our School of Psychology and the University of Sussex Business School.
Throughout your course, you’ll receive valuable training in both marketing and psychology. You’ll learn how psychological principles intersect with marketing strategies for effective business outcomes. Your studies will culminate in a research project that bridges marketing and psychology.
When you graduate, you’ll prepared to pursue a range of careers. You might aim to work in marketing, or to apply psychological theories to the business world.
Admission Requirements
169+
59+
80+
3.3+
6+
110+
Degree requirements: You should normally have an upper second-class (2.1) undergraduate honours degree or above.
Subject-specific requirements: Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.
01 Aug 2026
1 Year
Sep
Candidates are required to submit an essay(s) for acceptance
Tuition fees
Domestic
14,995 GBP
International
24,995 GBP
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Marketing and Consumer Psychology MSc
University of Sussex, Brighton, United Kingdom
12 monthsProgramme duration
24,995 GBPTuition Fee/year
01 Aug, 2026Application Deadline
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Consumer psychology helps us to understand how consumers make choices, and why. As a vital part of marketing, it enables organisations to design innovative, value-driven products and create effective marketing campaigns.
By studying at Sussex, you will:
You’ll also gain from the combined academic expertise and industry experience of our School of Psychology and the University of Sussex Business School.
Throughout your course, you’ll receive valuable training in both marketing and psychology. You’ll learn how psychological principles intersect with marketing strategies for effective business outcomes. Your studies will culminate in a research project that bridges marketing and psychology.
When you graduate, you’ll prepared to pursue a range of careers. You might aim to work in marketing, or to apply psychological theories to the business world.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Consumer psychology helps us to understand how consumers make choices, and why. As a vital part of marketing, it enables organisations to design innovative, value-driven products and create effective marketing campaigns.
By studying at Sussex, you will:
You’ll also gain from the combined academic expertise and industry experience of our School of Psychology and the University of Sussex Business School.
Throughout your course, you’ll receive valuable training in both marketing and psychology. You’ll learn how psychological principles intersect with marketing strategies for effective business outcomes. Your studies will culminate in a research project that bridges marketing and psychology.
When you graduate, you’ll prepared to pursue a range of careers. You might aim to work in marketing, or to apply psychological theories to the business world.
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
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