Marketing and Management with Psychology BSc (Hons) Undergraduate Programme By University of Sussex Business School |TopUniversities

Programme overview

Main Subject

Marketing

Degree

BSc

Study Level

Undergraduate

Study Mode

On Campus

  • Develop expertise in management, marketing and psychology to access marketing careers in brand management, advertising, communications and market research.
  • Gain a distinct perspective on marketing management by exploring consumer psychology, to help understand human behaviour in a business context.
  • Learn about marketing strategy, international marketing, digital marketing and marketing analytics, alongside an understanding of brand and new product management.


From managing your customers to launching your own company or working with a global brand – this course prepares you for your future career path. You will study a combination of marketing and management theory and practice. And studying psychology will help you understand human behaviour relative to the business world.


On this course, you will:


  • critically evaluate organisational and consumer behaviour
  • learn about marketing strategy, international marketing, digital marketing and marketing analytics
  • get to understand brand and new product management
  • develop your understanding of key aspects of business, including economics, accounting and management
  • study contemporary issues in marketing, entrepreneurship and consumer behaviour
  • discover why people behave in certain ways by looking at their psychological drivers
  • prepare for the workplace while tailoring your degree to your career path.


You’ll engage with expert professionals. This will challenge you with new perspectives, ideas and approaches. And your Academic Success Adviser will help you with academic study skills. This includes critical thinking, presenting, academic writing and note-making.


You also have the opportunity to combine different optional modules. You can explore what interests you most across marketing, management and entrepreneurship. There is also the opportunity to enrich your study experience by applying for a placement or to study abroad.

Programme overview

Main Subject

Marketing

Degree

BSc

Study Level

Undergraduate

Study Mode

On Campus

  • Develop expertise in management, marketing and psychology to access marketing careers in brand management, advertising, communications and market research.
  • Gain a distinct perspective on marketing management by exploring consumer psychology, to help understand human behaviour in a business context.
  • Learn about marketing strategy, international marketing, digital marketing and marketing analytics, alongside an understanding of brand and new product management.


From managing your customers to launching your own company or working with a global brand – this course prepares you for your future career path. You will study a combination of marketing and management theory and practice. And studying psychology will help you understand human behaviour relative to the business world.


On this course, you will:


  • critically evaluate organisational and consumer behaviour
  • learn about marketing strategy, international marketing, digital marketing and marketing analytics
  • get to understand brand and new product management
  • develop your understanding of key aspects of business, including economics, accounting and management
  • study contemporary issues in marketing, entrepreneurship and consumer behaviour
  • discover why people behave in certain ways by looking at their psychological drivers
  • prepare for the workplace while tailoring your degree to your career path.


You’ll engage with expert professionals. This will challenge you with new perspectives, ideas and approaches. And your Academic Success Adviser will help you with academic study skills. This includes critical thinking, presenting, academic writing and note-making.


You also have the opportunity to combine different optional modules. You can explore what interests you most across marketing, management and entrepreneurship. There is also the opportunity to enrich your study experience by applying for a placement or to study abroad.

Admission Requirements

59+
32+
6+
169+
26+
88+
1300+
80+

3 Years
Sep

Tuition fees

Domestic
9,535 GBP
International
23,500 GBP

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

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