Marketing and Management with Psychology BSc (Hons) Undergraduate Programme By University of Sussex Business School |TopUniversities

Programme overview

Main Subject

Marketing

Degree

BSc

Study Level

Undergraduate

Study Mode

On Campus

From managing your customers to launching your own company or working with a global brand – this course prepares you for your future career path. You’ll study a combination of marketing and management theory and practice. And, by exploring some aspects of psychology, you’ll develop an understanding of human behaviour, which is useful in the marketing world.

On this course, you’ll:

  • critically evaluate organisational and consumer behaviour
  • learn about the importance of marketing strategy, brand development and new product management
  • develop a valuable understanding of economics, accounting and business law
  • study digital marketing, consumer behaviour, international marketing, and marketing analytics and metrics
  • prepare for the workplace while tailoring your degree to your career path.

You’ll engage with dedicated professionals who will challenge you with new perspectives, ideas and approaches. You benefit from having an Academic Success Adviser who can help you with academic study skills. These include critical thinking, presenting, academic writing and note-making.

You also have the opportunity to enrich your study experience by applying for a placement or for studying abroad.

Programme overview

Main Subject

Marketing

Degree

BSc

Study Level

Undergraduate

Study Mode

On Campus

From managing your customers to launching your own company or working with a global brand – this course prepares you for your future career path. You’ll study a combination of marketing and management theory and practice. And, by exploring some aspects of psychology, you’ll develop an understanding of human behaviour, which is useful in the marketing world.

On this course, you’ll:

  • critically evaluate organisational and consumer behaviour
  • learn about the importance of marketing strategy, brand development and new product management
  • develop a valuable understanding of economics, accounting and business law
  • study digital marketing, consumer behaviour, international marketing, and marketing analytics and metrics
  • prepare for the workplace while tailoring your degree to your career path.

You’ll engage with dedicated professionals who will challenge you with new perspectives, ideas and approaches. You benefit from having an Academic Success Adviser who can help you with academic study skills. These include critical thinking, presenting, academic writing and note-making.

You also have the opportunity to enrich your study experience by applying for a placement or for studying abroad.

Admission Requirements

3 Years
Sep

Scholarships

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