36 monthsProgramme duration
23,500 GBPTuition Fee/year
SepStarting Month
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
- Develop expertise in management, marketing and psychology to access marketing careers in brand management, advertising, communications and market research.
- Gain a distinct perspective on marketing management by exploring consumer psychology, to help understand human behaviour in a business context.
- Learn about marketing strategy, international marketing, digital marketing and marketing analytics, alongside an understanding of brand and new product management.
From managing your customers to launching your own company or working with a global brand – this course prepares you for your future career path. You will study a combination of marketing and management theory and practice. And studying psychology will help you understand human behaviour relative to the business world.
On this course, you will:
- critically evaluate organisational and consumer behaviour
- learn about marketing strategy, international marketing, digital marketing and marketing analytics
- get to understand brand and new product management
- develop your understanding of key aspects of business, including economics, accounting and management
- study contemporary issues in marketing, entrepreneurship and consumer behaviour
- discover why people behave in certain ways by looking at their psychological drivers
- prepare for the workplace while tailoring your degree to your career path.
You’ll engage with expert professionals. This will challenge you with new perspectives, ideas and approaches. And your Academic Success Adviser will help you with academic study skills. This includes critical thinking, presenting, academic writing and note-making.
You also have the opportunity to combine different optional modules. You can explore what interests you most across marketing, management and entrepreneurship. There is also the opportunity to enrich your study experience by applying for a placement or to study abroad.
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
- Develop expertise in management, marketing and psychology to access marketing careers in brand management, advertising, communications and market research.
- Gain a distinct perspective on marketing management by exploring consumer psychology, to help understand human behaviour in a business context.
- Learn about marketing strategy, international marketing, digital marketing and marketing analytics, alongside an understanding of brand and new product management.
From managing your customers to launching your own company or working with a global brand – this course prepares you for your future career path. You will study a combination of marketing and management theory and practice. And studying psychology will help you understand human behaviour relative to the business world.
On this course, you will:
- critically evaluate organisational and consumer behaviour
- learn about marketing strategy, international marketing, digital marketing and marketing analytics
- get to understand brand and new product management
- develop your understanding of key aspects of business, including economics, accounting and management
- study contemporary issues in marketing, entrepreneurship and consumer behaviour
- discover why people behave in certain ways by looking at their psychological drivers
- prepare for the workplace while tailoring your degree to your career path.
You’ll engage with expert professionals. This will challenge you with new perspectives, ideas and approaches. And your Academic Success Adviser will help you with academic study skills. This includes critical thinking, presenting, academic writing and note-making.
You also have the opportunity to combine different optional modules. You can explore what interests you most across marketing, management and entrepreneurship. There is also the opportunity to enrich your study experience by applying for a placement or to study abroad.
Admission Requirements
Tuition fees
Domestic
International
Scholarships
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