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In an evolving digital landscape, businesses face greater competition and changing consumer preferences. Organisations need professional marketers who can interpret complex data and make strategic decisions.
Our CIM-accredited Strategic Marketing MSc will prepare you to drive competitive marketing strategies. You'll learn innovative, evidence-based techniques. We'll also teach you sustainable practices that can be used to foster business growth.
You’ll join a Business School of leading academics who are shaping policy and practice. Our culture of research excellence includes expertise in areas such as brand authenticity, AI in marketing and technological innovation. We also have established industry connections, state-of-the-art facilities and enhanced careers support.
By studying at Sussex, you will:
explore theories, concepts, models and techniques to develop marketing in a global environment
gain insights into the world of marketing, including ethical and social perspectives
study core areas including marketing strategy, market research, brand management and buyer behaviour
develop essential skills to measure success and improve decision-making through advanced marketing analytics
learn how to navigate the challenges of socially responsible marketing decisions
understand the role of marketing in influencing sustainable behaviour.
When you graduate, you’ll be ready to innovate within global organisations. Or you could launch your own company. You could also work in areas ranging from advertising and digital marketing, to brand management and market research.
Accreditation
You’ll join the EQUIS and AMBA-accredited University of Sussex Business School. Learn more about all of our course accreditations here. Find out more
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. Find out more
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
In an evolving digital landscape, businesses face greater competition and changing consumer preferences. Organisations need professional marketers who can interpret complex data and make strategic decisions.
Our CIM-accredited Strategic Marketing MSc will prepare you to drive competitive marketing strategies. You'll learn innovative, evidence-based techniques. We'll also teach you sustainable practices that can be used to foster business growth.
You’ll join a Business School of leading academics who are shaping policy and practice. Our culture of research excellence includes expertise in areas such as brand authenticity, AI in marketing and technological innovation. We also have established industry connections, state-of-the-art facilities and enhanced careers support.
By studying at Sussex, you will:
explore theories, concepts, models and techniques to develop marketing in a global environment
gain insights into the world of marketing, including ethical and social perspectives
study core areas including marketing strategy, market research, brand management and buyer behaviour
develop essential skills to measure success and improve decision-making through advanced marketing analytics
learn how to navigate the challenges of socially responsible marketing decisions
understand the role of marketing in influencing sustainable behaviour.
When you graduate, you’ll be ready to innovate within global organisations. Or you could launch your own company. You could also work in areas ranging from advertising and digital marketing, to brand management and market research.
Accreditation
You’ll join the EQUIS and AMBA-accredited University of Sussex Business School. Learn more about all of our course accreditations here. Find out more
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. Find out more
Admission Requirements
6+
169+
80+
2.7+
59+
Degree requirements: You should have a lower second-class (2.2) undergraduate honours degree or above (including an average mark of at least 57%).
Subject-specific requirements: Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.
01 Aug 2025
1 Year
Sep
Domestic
14,975 GBP
International
26,250 GBP
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Strategic Marketing MSc
University of Sussex, Brighton, United Kingdom
12 monthsProgramme duration
26,250 GBPTuition Fee/year
01 Aug, 2025Application Deadline
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
In an evolving digital landscape, businesses face greater competition and changing consumer preferences. Organisations need professional marketers who can interpret complex data and make strategic decisions.
Our CIM-accredited Strategic Marketing MSc will prepare you to drive competitive marketing strategies. You'll learn innovative, evidence-based techniques. We'll also teach you sustainable practices that can be used to foster business growth.
You’ll join a Business School of leading academics who are shaping policy and practice. Our culture of research excellence includes expertise in areas such as brand authenticity, AI in marketing and technological innovation. We also have established industry connections, state-of-the-art facilities and enhanced careers support.
By studying at Sussex, you will:
When you graduate, you’ll be ready to innovate within global organisations. Or you could launch your own company. You could also work in areas ranging from advertising and digital marketing, to brand management and market research.
Accreditation
You’ll join the EQUIS and AMBA-accredited University of Sussex Business School. Learn more about all of our course accreditations here. Find out more
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
In an evolving digital landscape, businesses face greater competition and changing consumer preferences. Organisations need professional marketers who can interpret complex data and make strategic decisions.
Our CIM-accredited Strategic Marketing MSc will prepare you to drive competitive marketing strategies. You'll learn innovative, evidence-based techniques. We'll also teach you sustainable practices that can be used to foster business growth.
You’ll join a Business School of leading academics who are shaping policy and practice. Our culture of research excellence includes expertise in areas such as brand authenticity, AI in marketing and technological innovation. We also have established industry connections, state-of-the-art facilities and enhanced careers support.
By studying at Sussex, you will:
When you graduate, you’ll be ready to innovate within global organisations. Or you could launch your own company. You could also work in areas ranging from advertising and digital marketing, to brand management and market research.
Accreditation
You’ll join the EQUIS and AMBA-accredited University of Sussex Business School. Learn more about all of our course accreditations here. Find out more
Admission Requirements
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
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