Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or log in.
The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of competitive behavior, the development of new products, and the management of relationships with suppliers, distributors and consumers, to name a few.
The marketing department’s principal focus is on the domestic and global aspects of the marketing function, including marketing strategy, marketing research, sales management and communications. The program, which also includes a marketing minor, teaches students to unravel the complexities of marketing in both profit and nonprofit organizations and manage both goods and services. Courses cover domestic and international marketing, ethical decision making and the role of the marketer in developing company strategy.
In addition to coursework, students gain valuable on-the-job experience by working on major marketing projects for area businesses and organizations. These projects last a full semester and include marketing research consulting and the development of integrated marketing communications campaigns. In addition, computerized simulations allow students to experience the consequences of decisions made in the areas of product development, pricing, promotion, marketing research, sales compensations, cost containment and scheduling.
UTampa marketing interns have worked in promotions, consumer product management, hi-tech marketing, market research, and strategic marketing at organizations such as Bank of America, Tampa Tribune, GEICO and Hughes Corporation. In addition, alumni are employed by Sykes Enterprises, Prudential Securities, BP, PricewaterhouseCoopers and many more.
Programme overview
Main Subject
Marketing
Degree
BS
Study Level
Undergraduate
Study Mode
On Campus
The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of competitive behavior, the development of new products, and the management of relationships with suppliers, distributors and consumers, to name a few.
The marketing department’s principal focus is on the domestic and global aspects of the marketing function, including marketing strategy, marketing research, sales management and communications. The program, which also includes a marketing minor, teaches students to unravel the complexities of marketing in both profit and nonprofit organizations and manage both goods and services. Courses cover domestic and international marketing, ethical decision making and the role of the marketer in developing company strategy.
In addition to coursework, students gain valuable on-the-job experience by working on major marketing projects for area businesses and organizations. These projects last a full semester and include marketing research consulting and the development of integrated marketing communications campaigns. In addition, computerized simulations allow students to experience the consequences of decisions made in the areas of product development, pricing, promotion, marketing research, sales compensations, cost containment and scheduling.
UTampa marketing interns have worked in promotions, consumer product management, hi-tech marketing, market research, and strategic marketing at organizations such as Bank of America, Tampa Tribune, GEICO and Hughes Corporation. In addition, alumni are employed by Sykes Enterprises, Prudential Securities, BP, PricewaterhouseCoopers and many more.
Admission Requirements
6.5+
8.5+
110+
Official transcripts of all secondary school coursework and grades translated in English.
4 Years
Aug
Candidates are required to submit references or letter(s) of recommendation for acceptance
Candidates are required to submit an essay(s) for acceptance
Tuition fees
Domestic
33,348 USD
International
33,348 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
BS in Marketing
University of Tampa, Tampa, United States
48 monthsProgramme duration
33,348 USDTuition Fee/year
AugStarting Month
Programme overview
Main Subject
Marketing
Degree
BS
Study Level
Undergraduate
Study Mode
On Campus
The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of competitive behavior, the development of new products, and the management of relationships with suppliers, distributors and consumers, to name a few.
The marketing department’s principal focus is on the domestic and global aspects of the marketing function, including marketing strategy, marketing research, sales management and communications. The program, which also includes a marketing minor, teaches students to unravel the complexities of marketing in both profit and nonprofit organizations and manage both goods and services. Courses cover domestic and international marketing, ethical decision making and the role of the marketer in developing company strategy.
In addition to coursework, students gain valuable on-the-job experience by working on major marketing projects for area businesses and organizations. These projects last a full semester and include marketing research consulting and the development of integrated marketing communications campaigns. In addition, computerized simulations allow students to experience the consequences of decisions made in the areas of product development, pricing, promotion, marketing research, sales compensations, cost containment and scheduling.
UTampa marketing interns have worked in promotions, consumer product management, hi-tech marketing, market research, and strategic marketing at organizations such as Bank of America, Tampa Tribune, GEICO and Hughes Corporation. In addition, alumni are employed by Sykes Enterprises, Prudential Securities, BP, PricewaterhouseCoopers and many more.
Programme overview
Main Subject
Marketing
Degree
BS
Study Level
Undergraduate
Study Mode
On Campus
The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of competitive behavior, the development of new products, and the management of relationships with suppliers, distributors and consumers, to name a few.
The marketing department’s principal focus is on the domestic and global aspects of the marketing function, including marketing strategy, marketing research, sales management and communications. The program, which also includes a marketing minor, teaches students to unravel the complexities of marketing in both profit and nonprofit organizations and manage both goods and services. Courses cover domestic and international marketing, ethical decision making and the role of the marketer in developing company strategy.
In addition to coursework, students gain valuable on-the-job experience by working on major marketing projects for area businesses and organizations. These projects last a full semester and include marketing research consulting and the development of integrated marketing communications campaigns. In addition, computerized simulations allow students to experience the consequences of decisions made in the areas of product development, pricing, promotion, marketing research, sales compensations, cost containment and scheduling.
UTampa marketing interns have worked in promotions, consumer product management, hi-tech marketing, market research, and strategic marketing at organizations such as Bank of America, Tampa Tribune, GEICO and Hughes Corporation. In addition, alumni are employed by Sykes Enterprises, Prudential Securities, BP, PricewaterhouseCoopers and many more.
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
More programmes from the university
Arts and Humanities (6)
BA in Dance
BA in Dance
BA in Design
BA in Design
BA in English
BA in English
BA in History
BA in History
BA in Museum Studies
BA in Museum Studies
BA in Music (General)
BA in Music (General)
BA in Music (Music Technology)
BA in Music (Music Technology)
BA in Philosophy
BA in Philosophy
BA in Spanish
BA in Spanish
BA in Theatre
BA in Theatre
BA in Visual Arts
BA in Visual Arts
BA in Writing
BA in Writing
BFA in Animation
BFA in Animation
BFA in Art
BFA in Art
BFA in Graphic Design
BFA in Graphic Design
BFA in Musical Theatre
BFA in Musical Theatre
BMus in Performance
BMus in Performance
Bachelor of Liberal Studies - Applied Arts
Bachelor of Liberal Studies - Applied Arts
Business and Management (6)
BA in Economics
BA in Economics
BS in Accounting
BS in Accounting
BS in Actuarial Science
BS in Actuarial Science
BS in Economics
BS in Economics
BS in Entrepreneurship
BS in Entrepreneurship
BS in Finance
BS in Finance
BS in Financial Enterprise Systems
BS in Financial Enterprise Systems
BS in International Business and Accounting
BS in International Business and Accounting
BS in International Business and Economics
BS in International Business and Economics
BS in International Business and Entrepreneurship
BS in International Business and Entrepreneurship
BS in International Business and Finance
BS in International Business and Finance
BS in International Business and Management
BS in International Business and Management
BS in International Business and Management Information Systems
BS in International Business and Management Information Systems
BS in International Business and Marketing
BS in International Business and Marketing
BS in Management
BS in Management
BS in Management Information Systems (MIS)
BS in Management Information Systems (MIS)
BS in Marketing
BS in Marketing
Engineering and Technology (6)
BS in Business Information Technology
BS in Business Information Technology
BS in Computer Science
BS in Computer Science
BS in Cybersecurity
BS in Cybersecurity
BS in Data Science
BS in Data Science
Life Sciences and Medicine (6)
BA in Art Therapy
BA in Art Therapy
BA in Biology
BA in Biology
BA in Psychology
BA in Psychology
BS in Allied Health
BS in Allied Health
BS in Biology
BS in Biology
BS in Human Performance
BS in Human Performance
BS in Psychology
BS in Psychology
Four-Year BS in Nursing
Four-Year BS in Nursing
Natural Sciences (6)
BA in Biochemistry
BA in Biochemistry
BA in Chemistry
BA in Chemistry
BA in Environmental Studies
BA in Environmental Studies
BA in Marine Biology
BA in Marine Biology
BS in Biochemistry
BS in Biochemistry
BS in Biochemistry (ASBMB-accredited)
BS in Biochemistry (ASBMB-accredited)
BS in Chemistry
BS in Chemistry
BS in Chemistry (ACS-certified)
BS in Chemistry (ACS-certified)
BS in Environmental Studies
BS in Environmental Studies
BS in Forensic Science
BS in Forensic Science
BS in Marine Chemistry
BS in Marine Chemistry
BS in Marine Science-Biology Degree
BS in Marine Science-Biology Degree
BS in Mathematics
BS in Mathematics
BS in Mathematics with Computer Science
BS in Mathematics with Computer Science
BS in Physics
BS in Physics
Social Sciences and Management (6)
BA in Advertising and Public Relations
BA in Advertising and Public Relations
BA in Applied Sociology
BA in Applied Sociology
BA in Communication and Media Studies
BA in Communication and Media Studies
BA in Communication and Speech Studies
BA in Communication and Speech Studies
BA in Film and Media Arts
BA in Film and Media Arts
BA in International Studies
BA in International Studies
BA in Journalism
BA in Journalism
BA in Political Science
BA in Political Science
BFA in Film and Media Arts
BFA in Film and Media Arts
BFA in New Media
BFA in New Media
BMus in Music Education
BMus in Music Education
BS in Applied Sociology
BS in Applied Sociology
BS in Criminology and Criminal Justice
BS in Criminology and Criminal Justice
BS in Elementary Education
BS in Elementary Education
BS in Public Health
BS in Public Health
BS in Secondary Biology Education
BS in Secondary Biology Education
BS in Secondary Mathematics Education
BS in Secondary Mathematics Education
BS in Secondary Social Science Education
BS in Secondary Social Science Education
BS in Sport Management
BS in Sport Management
Bachelor of Liberal Studies - Community Safety
Bachelor of Liberal Studies - Community Safety
Bachelor of Liberal Studies - Community Wellness
Bachelor of Liberal Studies - Community Wellness
Bachelor of Liberal Studies - Instructional Support
Bachelor of Liberal Studies - Instructional Support
Bachelor of Liberal Studies - Public Information
Bachelor of Liberal Studies - Public Information
Bachelor of Liberal Studies - Social Science
Bachelor of Liberal Studies - Social Science
Business and Management (4)
MS in Accounting
MS in Accounting
MS in Business Analytics
MS in Business Analytics
MS in Entrepreneurship
MS in Entrepreneurship
MS in Finance
MS in Finance
MS in Marketing
MS in Marketing
Engineering and Technology (4)
MS in Cybersecurity
MS in Cybersecurity
MS in Information and Technology Management
MS in Information and Technology Management
Life Sciences and Medicine (4)
MS in Nursing
MS in Nursing
Master of Physician Assistant Medicine (MPAM)
Master of Physician Assistant Medicine (MPAM)
Social Sciences and Management (4)
MA in Professional Communication
MA in Professional Communication
MA in Social and Emerging Media
MA in Social and Emerging Media
MEd in Curriculum and Instruction
MEd in Curriculum and Instruction
MEd in Educational Leadership
MEd in Educational Leadership
MS in Athletic Training
MS in Athletic Training
MS in Criminology and Criminal Justice
MS in Criminology and Criminal Justice
MS in Exercise and Nutrition Science
MS in Exercise and Nutrition Science
MS in Human Resources Management
MS in Human Resources Management
MS in Instructional Design and Technology
MS in Instructional Design and Technology
Executive MBA (3)
Executive MBA
Executive MBA
Full-Time MBA (3)
Full-Time MBA
Full-Time MBA
Part-Time MBA (3)
Part-Time MBA
Part-Time MBA
Professional MBA
Professional MBA
Business and Management (2)
Executive Doctor of Business Administration (EDBA)
Executive Doctor of Business Administration (EDBA)
Life Sciences and Medicine (2)
Doctor of Medical Science (DMSc)
Doctor of Medical Science (DMSc)
Online Doctor of Nursing Practice (DNP)
Online Doctor of Nursing Practice (DNP)