Master of Marketing
47,088 AUDTuition Fee/year
2Scholarships
Jan-2000Starting Month
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions. Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilise promotional tools an organisation may use to create this competitive advantage and enhance a brand’s equity, whether the organisation is a commercial, non-profit, or social entity. This master’s degree will ultimately enable you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organisations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions. Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilise promotional tools an organisation may use to create this competitive advantage and enhance a brand’s equity, whether the organisation is a commercial, non-profit, or social entity. This master’s degree will ultimately enable you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organisations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.
Admission Requirements
86+
6+
176+
62+
- A recognised bachelor degree with an equivalent average mark of 50% or a UOW Graduate Certificate in Business. Other tertiary qualifications combined with extensive professional work experience will be considered.
Jan-2000
Tuition fees
Domestic
46,080 AUD
International
47,088 AUD
Scholarships
Postgraduate Academic Excellence Scholarship
Postgraduate Academic Excellence Scholarship
Bachelors
Master
MBA
Open
Value
30% tuition fee waiver
Deadline
31 Dec 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
University of Wollongong
Value
20% tuition fee waiver
Deadline
31 Dec 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
University of Wollongong
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