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The major in marketing gives students a broad working knowledge of contemporary marketing philosophy and practice. The general marketing concentration provides students an understanding of the processes of creating and communicating value for customers, clients and society at large. Judicious selection of courses will also allow students to tailor their program of study to their individual backgrounds, interests and career aspirations. The courses in the major provide a mix of educational approaches, including lecture and discussion, case problems, and in-field experience. Graduates of this program will find career opportunities in marketing management, advertising, sales, marketing research, public relations, retailing and other areas of business. Learning goals The goal of the marketing curriculum is to provide students with a broad working knowledge of contemporary marketing philosophy and practice. Learning outcomes Upon completing this program, students will know and know how to do the following: Formulate the problem or problems that organizations face Apply appropriate research design, sampling and data analysis Know the elements of the buyer behavior model and apply it to marketing decisions Analyze a situation that reflects basic understanding of the global business environment and apply fundamental marketing concepts, tools and strategies in the international marketplace
Programme overview
Main Subject
Geography
Degree
Other
Study Level
Undergraduate
The major in marketing gives students a broad working knowledge of contemporary marketing philosophy and practice. The general marketing concentration provides students an understanding of the processes of creating and communicating value for customers, clients and society at large. Judicious selection of courses will also allow students to tailor their program of study to their individual backgrounds, interests and career aspirations. The courses in the major provide a mix of educational approaches, including lecture and discussion, case problems, and in-field experience. Graduates of this program will find career opportunities in marketing management, advertising, sales, marketing research, public relations, retailing and other areas of business. Learning goals The goal of the marketing curriculum is to provide students with a broad working knowledge of contemporary marketing philosophy and practice. Learning outcomes Upon completing this program, students will know and know how to do the following: Formulate the problem or problems that organizations face Apply appropriate research design, sampling and data analysis Know the elements of the buyer behavior model and apply it to marketing decisions Analyze a situation that reflects basic understanding of the global business environment and apply fundamental marketing concepts, tools and strategies in the international marketplace
Admission Requirements
80+
6+
Other English Language Requirement: Test of English as a Foreign Language (TOEFL): 550 PBT.
Jan-2000
Tuition fees
Domestic
0 USD
International
0 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Science (B.S.) in Marketing with a Concentration in General Marketing
GeographyMain Subject Area
Programme overview
Main Subject
Geography
Degree
Other
Study Level
Undergraduate
Programme overview
Main Subject
Geography
Degree
Other
Study Level
Undergraduate
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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