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The MSc Marketing programme combines in-depth academic study with practical application. You are taught to analyze, apply and innovate with the latest marketing knowledge. Through interactive learning methods, with a strong emphasis on real-life cases and practical assignments, you will develop the ability to translate marketing theory into impactful strategies. Your journey will be marked by developing critical research skills, to be applied in the master thesis project.
During this one-year journey from September to July, you will be taught by the very best: leading experts who publish in the most prestigious international marketing journals. They will help you find your own way in the world of consumer marketing, marketing strategy, customer analytics, digital marketing, brand management, sustainability marketing, and more.
From day one, you will engage with global brands such as Unilever, Heineken, Philips, FrieslandCampina. Each course begins with a live challenge from these market leaders, offering you a unique chance to work closely with them and present your innovative solutions directly to their executive teams.
With a curriculum designed for aspiring marketing professionals, you can tailor your expertise by choosing one of three specializations:
Digital Marketing and Analytics
Brand and Customer Management
Consumer Marketing for Business and Society
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The MSc Marketing programme combines in-depth academic study with practical application. You are taught to analyze, apply and innovate with the latest marketing knowledge. Through interactive learning methods, with a strong emphasis on real-life cases and practical assignments, you will develop the ability to translate marketing theory into impactful strategies. Your journey will be marked by developing critical research skills, to be applied in the master thesis project.
During this one-year journey from September to July, you will be taught by the very best: leading experts who publish in the most prestigious international marketing journals. They will help you find your own way in the world of consumer marketing, marketing strategy, customer analytics, digital marketing, brand management, sustainability marketing, and more.
From day one, you will engage with global brands such as Unilever, Heineken, Philips, FrieslandCampina. Each course begins with a live challenge from these market leaders, offering you a unique chance to work closely with them and present your innovative solutions directly to their executive teams.
With a curriculum designed for aspiring marketing professionals, you can tailor your expertise by choosing one of three specializations:
Digital Marketing and Analytics
Brand and Customer Management
Consumer Marketing for Business and Society
Admission Requirements
1 Year
Sep
Tuition fees
Domestic
21,220 EUR
International
24,150 EUR
Scholarships
VU Fellowship Programme (VUFP) – Merit-based tuition waiver for outstanding non-EU/EEA students enrolling in an English-taught Master’s at Vrije Universiteit Amsterdam.
VU Fellowship Programme (VUFP) – Merit-based tuition waiver for outstanding non-EU/EEA students enrolling in an English-taught Master’s at Vrije Universiteit Amsterdam.
Marketing: Brand and Customer Management
Vrije Universiteit Amsterdam, Amsterdam, Netherlands
12 monthsProgramme duration
24,150 EURTuition Fee/year
1Scholarships
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
During this one-year journey from September to July, you will be taught by the very best: leading experts who publish in the most prestigious international marketing journals. They will help you find your own way in the world of consumer marketing, marketing strategy, customer analytics, digital marketing, brand management, sustainability marketing, and more.
From day one, you will engage with global brands such as Unilever, Heineken, Philips, FrieslandCampina. Each course begins with a live challenge from these market leaders, offering you a unique chance to work closely with them and present your innovative solutions directly to their executive teams.
With a curriculum designed for aspiring marketing professionals, you can tailor your expertise by choosing one of three specializations:
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
During this one-year journey from September to July, you will be taught by the very best: leading experts who publish in the most prestigious international marketing journals. They will help you find your own way in the world of consumer marketing, marketing strategy, customer analytics, digital marketing, brand management, sustainability marketing, and more.
From day one, you will engage with global brands such as Unilever, Heineken, Philips, FrieslandCampina. Each course begins with a live challenge from these market leaders, offering you a unique chance to work closely with them and present your innovative solutions directly to their executive teams.
With a curriculum designed for aspiring marketing professionals, you can tailor your expertise by choosing one of three specializations:
Admission Requirements
Tuition fees
Domestic
International
Scholarships
VU Fellowship Programme (VUFP) – Merit-based tuition waiver for outstanding non-EU/EEA students enrolling in an English-taught Master’s at Vrije Universiteit Amsterdam.
Value
100% tuition fee waiver
Deadline
1 Feb 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
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