Bachelor of Science in Mass Communication - Media Management, Promotion, and Sales

Mass Media focuses on the theory and practice of media. This major offers a wide assortment of courses related to media effects and technology so that students may specialize in performance, production management or interactive media. WZND and TV-10 provide award-winning outlets for professional practice in sports, documentary, news and other creative media. Why Study Mass Media - Media Management, Promotion, and Sales? Mass communication is the process that begins when someone observes what is happening, analyzes and interprets that information and transmits it to an audience through a variety of media. The mass media industry may be roughly divided into six basic areas of endeavor; advertising, public relations, journalism, information, entertainment, and research. Related Skills Effective oral and communicating skills Strong interpersonal skills Effective writing capability Creativity – using sounds, color, imagery and art Reporting and computer skills Knowledge of computer software Ability to create influential and entertaining messages Strong research capabilities Critical thinking skills Attention to detail and well organized Individual and a good team player Understanding of different cultures Demonstrate curiosity, confidence, assertiveness, creativity, initiative, tact, competitive spirit, enthusiasm, persistence, and diplomacy. Display appropriate talents for public performance and appearance such as sense of humor, verbal and written communication skills, imagination, showmanship and an outgoing personality.