Bachelor of Science in Public Relations

The Public Relations major prepares students to research, plan, execute, and evaluate communication between an organization and its publics, monitor the organization's environment, and counsel management on policies and programs. The major is designed to prepare students to help private industry and public organizations improve the quality of communication among themselves, their employees, the general public and government. Why Study Public Relations? Public relations are the measured and ethical use of language and symbols to inspire cooperation between an organization and its publics. Public relations specialists help businesses, governments and their agencies, universities, hospitals, schools and other organizations build and maintain positive relationships with the public. Related Skills Superior oral and written communication skills Strong computer background Understand basic business matters, especially strategic planning Good research abilities, including measuring communication effectiveness Team member and ability to work independently Work well under pressure, especially under numerous demanding deadlines Flexible and adaptive to new environments Critical-analytical thinker who can soundly assess matters and discuss them Good marketing and sales background Demonstrate enthusiasm and energy for the field