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The Temerlin Advertising Institute’s Digital Media Strategy specialization will prepare students to enter the world of advertising and marketing as digital producers, digital strategists, content managers, and media specialists. Marketing in the digital age means understanding when and where to communicate to consumers when they are going to be most receptive to your message and encourage them to share the messages. Students admitted to the specialization will learn to maximize consumers’ engagement with marketing messages using paid, owned and earned media to achieve this goal.
The Digital Media Strategy specialization is a two-year (four semester; fall and spring terms) sequence of classes that are referred to as the Foundation, the Practice, the Application, and Capstone. Students must take these courses in sequence in order to finish the major in two years.
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Undergraduate
The Temerlin Advertising Institute’s Digital Media Strategy specialization will prepare students to enter the world of advertising and marketing as digital producers, digital strategists, content managers, and media specialists. Marketing in the digital age means understanding when and where to communicate to consumers when they are going to be most receptive to your message and encourage them to share the messages. Students admitted to the specialization will learn to maximize consumers’ engagement with marketing messages using paid, owned and earned media to achieve this goal.
The Digital Media Strategy specialization is a two-year (four semester; fall and spring terms) sequence of classes that are referred to as the Foundation, the Practice, the Application, and Capstone. Students must take these courses in sequence in order to finish the major in two years.
Admission Requirements
6.5+
Other English Language requirements: International students must have secured a score of 550 in TOEFL paper based test and a score of 57 in Pearson Test of English (PTE).
24 Months
Jan-2000
Tuition fees
Domestic
0 USD
International
0 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
B.A. in Advertising - Digital Media Strategy
Southern Methodist University, Dallas, United States
24 monthsProgramme duration
Communication and Media StudiesMain Subject Area
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Undergraduate
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Undergraduate
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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