B.A. in Advertising - Digital Media Strategy

The Temerlin Advertising Institute’s Digital Media Strategy specialization will prepare students to enter the world of advertising and marketing as digital producers, digital strategists, content managers, and media specialists. Marketing in the digital age means understanding when and where to communicate to consumers when they are going to be most receptive to your message and encourage them to share the messages. Students admitted to the specialization will learn to maximize consumers’ engagement with marketing messages using paid, owned and earned media to achieve this goal. The Digital Media Strategy specialization is a two-year (four semester; fall and spring terms) sequence of classes that are referred to as the Foundation, the Practice, the Application, and Capstone. Students must take these courses in sequence in order to finish the major in two years.