B.A. in Advertising - Strategic Brand Management Specialization

The Temerlin Advertising Institute’s program in Strategic Brand Management prepares students to enter the world of advertising and marketing as account or brand managers, project managers, planners/strategists, consumer insight experts, event and promotion specialists, as well as in new business development. The specialization covers approaches to management in advertising agencies and on the client-side. Topics include strategies for the identification of marketing-related problems and the processes needed to find solutions through messaging, promotions and other forms of consumer engagement to build brand equity and market share. The Strategic Brand Management specialization is a two-year (four semester; fall and spring terms) sequence of classes that are referred to as the Foundation, the Practice, theApplication, and Capstone. Students must take these courses in sequence in order to finish the major in two years.