Small and Medium Business Marketing Management Postgraduate Programme By Plekhanov Russian University of Economics |TopUniversities

Small and Medium Business Marketing Management

Subject Ranking

# 251-300QS Subject Rankings

Tuitionfee

275,000 RUBTuition Fee/year

Main Subject Area

Business and Management StudiesMain Subject Area

Programme overview

Main Subject

Business and Management Studies

Degree

Other

Study Level

Masters

Study Mode

On Campus

The Small and Medium Business Marketing Management program is aimed at training managers - marketing meeting modern challenges to enterprises in the sphere of small and medium-sized businesses. Students will gain: Understanding the specifics of marketing management in small and medium-sized businesses, the place and role of marketing in the enterprise as an activity​; Conceptualization obtained in the course of studying of disciplines of skills on the use of modern marketing methods and procedures, financial management and other technologies in the field of small and medium-sized enterprises, through the analysis of market conditions;​ Formation of the target markets, the implementation of commodity, price and distribution policies​; The ability to make organizational and administrative decisions and assess their impact; Getting skills in analytical work on the use of marketing research.

Programme overview

Main Subject

Business and Management Studies

Degree

Other

Study Level

Masters

Study Mode

On Campus

The Small and Medium Business Marketing Management program is aimed at training managers - marketing meeting modern challenges to enterprises in the sphere of small and medium-sized businesses. Students will gain: Understanding the specifics of marketing management in small and medium-sized businesses, the place and role of marketing in the enterprise as an activity​; Conceptualization obtained in the course of studying of disciplines of skills on the use of modern marketing methods and procedures, financial management and other technologies in the field of small and medium-sized enterprises, through the analysis of market conditions;​ Formation of the target markets, the implementation of commodity, price and distribution policies​; The ability to make organizational and administrative decisions and assess their impact; Getting skills in analytical work on the use of marketing research.

Admission Requirements

Feb
Sep

Tuition fees

Domestic
275,000 RUB
International
275,000 RUB

Scholarships

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