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The Luxury Goods and Services Brand Management program is aimed at training marketers to work in the markets of luxury goods and luxury-oriented understanding of consumer behavior, the formation of their loyalty, building and maintaining a brand for the Russian and international companies. Students will learn: Understanding the behavior of consumers in the luxury market; The ability to build service support in distribution channels in order to maintain customer loyalty; Applying brand management methods in various luxury markets; Understanding the difference between regular (mass) goods and premium or luxury goods; Perceiving be branding features, brand communications suite of products and services.
Program overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Luxury Goods and Services Brand Management program is aimed at training marketers to work in the markets of luxury goods and luxury-oriented understanding of consumer behavior, the formation of their loyalty, building and maintaining a brand for the Russian and international companies. Students will learn: Understanding the behavior of consumers in the luxury market; The ability to build service support in distribution channels in order to maintain customer loyalty; Applying brand management methods in various luxury markets; Understanding the difference between regular (mass) goods and premium or luxury goods; Perceiving be branding features, brand communications suite of products and services.
Admission Requirements
Feb
Sep
Tuition fees
Domestic
275,000 RUB
International
275,000 RUB
Scholarships
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Luxury Goods and Services Brand Management
Moscow, Moscow, Russia
# 251-300QS Subject Rankings
275,000 RUBTuition Fee/year
Business and Management StudiesMain Subject Area
Program overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
Program overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
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