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The Master in Digital Marketing, eCommerce and Artificial Intelligence,
with a double degree from the Universitat
de Barcelona, equips professionals with the skills to lead high-impact digital strategies. In
today’s economy, where e-commerce and artificial intelligence are key drivers
of growth, this program provides the most in-demand methodologies, tools, and
certifications to design effective campaigns, optimize customer experience, and
make data-driven decisions.
Recognized
in the TOP 5 in Spanish for E-Business and
Digital Marketing by the Eduniversal Best Masters Ranking, the program
is ideal for professionals in marketing, technology, analytics, and online
business who want to accelerate their careers.
Throughout the program, students
will work with 50+ top tools in the digital marketing ecosystem,
including:
Google Analytics →
traffic and user behavior analysis.
Google Ads & Meta Ads →
campaign design and management.
Hubspot → inbound marketing, CRM and
automation.
Mailchimp → advanced email marketing
automation.
ChatGPT → AI-powered content
generation and automation.
Shopify → e-commerce creation and
management.
Semrush → SEO, keyword research and
competitive analysis.
Students will have the opportunity
to prepare for globally recognized certifications:
Digital Marketing Institute (DMI) Certification
Google Ads Certification
Meta Blueprint Certification
Additionally, they can access
preparation for agile management certifications:
Scrum Master & Product Owner
Scrum Master@Scale
Product Owner@Scale
Value Stream Management
The program includes practical
bootcamps designed to boost employability and hands-on skills:
Preparing for Meta Blueprint Certification
Preparing for Google Ads Certification
Preparation for DMI Certification
AI Applied to Marketing Content Development and
Optimization → fully practical lab where students use AI
tools to optimize content and strategies.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Online
The Master in Digital Marketing, eCommerce and Artificial Intelligence,
with a double degree from the Universitat
de Barcelona, equips professionals with the skills to lead high-impact digital strategies. In
today’s economy, where e-commerce and artificial intelligence are key drivers
of growth, this program provides the most in-demand methodologies, tools, and
certifications to design effective campaigns, optimize customer experience, and
make data-driven decisions.
Recognized
in the TOP 5 in Spanish for E-Business and
Digital Marketing by the Eduniversal Best Masters Ranking, the program
is ideal for professionals in marketing, technology, analytics, and online
business who want to accelerate their careers.
Throughout the program, students
will work with 50+ top tools in the digital marketing ecosystem,
including:
Google Analytics →
traffic and user behavior analysis.
Google Ads & Meta Ads →
campaign design and management.
Hubspot → inbound marketing, CRM and
automation.
Mailchimp → advanced email marketing
automation.
ChatGPT → AI-powered content
generation and automation.
Shopify → e-commerce creation and
management.
Semrush → SEO, keyword research and
competitive analysis.
Students will have the opportunity
to prepare for globally recognized certifications:
Digital Marketing Institute (DMI) Certification
Google Ads Certification
Meta Blueprint Certification
Additionally, they can access
preparation for agile management certifications:
Scrum Master & Product Owner
Scrum Master@Scale
Product Owner@Scale
Value Stream Management
The program includes practical
bootcamps designed to boost employability and hands-on skills:
Preparing for Meta Blueprint Certification
Preparing for Google Ads Certification
Preparation for DMI Certification
AI Applied to Marketing Content Development and
Optimization → fully practical lab where students use AI
tools to optimize content and strategies.
Admission Requirements
After completing the application for admission to one of our programs, you will receive an e-mail with information about the School and a member of the Admissions Departmentwill contact you to start the admission process. Having successfully passed the personal interview, you must submit all the documentation required to continue the admission process and be able to certify that you meet the requirements of the student's profile. After holding an Admissions Committee, if it is positive, you will be able to enroll and enroll in the requested program.
12 Months
Apr
Oct
Candidates are required to submit references or letter(s) of recommendation for acceptance
Candidates are required to submit an essay(s) for acceptance
Tuition fees
Domestic
7,700 EUR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Master in Digital Marketing, E-commerce and Artificial Intelligence
Campus Virtual: Blackboard, Barcelona, Spain
12 monthsProgramme duration
Apr, OctStarting Month
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Online
The Master in Digital Marketing, eCommerce and Artificial Intelligence, with a double degree from the Universitat de Barcelona, equips professionals with the skills to lead high-impact digital strategies. In today’s economy, where e-commerce and artificial intelligence are key drivers of growth, this program provides the most in-demand methodologies, tools, and certifications to design effective campaigns, optimize customer experience, and make data-driven decisions.
Recognized in the TOP 5 in Spanish for E-Business and Digital Marketing by the Eduniversal Best Masters Ranking, the program is ideal for professionals in marketing, technology, analytics, and online business who want to accelerate their careers.
Throughout the program, students will work with 50+ top tools in the digital marketing ecosystem, including:
Students will have the opportunity to prepare for globally recognized certifications:
Additionally, they can access preparation for agile management certifications:
The program includes practical bootcamps designed to boost employability and hands-on skills:
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Online
The Master in Digital Marketing, eCommerce and Artificial Intelligence, with a double degree from the Universitat de Barcelona, equips professionals with the skills to lead high-impact digital strategies. In today’s economy, where e-commerce and artificial intelligence are key drivers of growth, this program provides the most in-demand methodologies, tools, and certifications to design effective campaigns, optimize customer experience, and make data-driven decisions.
Recognized in the TOP 5 in Spanish for E-Business and Digital Marketing by the Eduniversal Best Masters Ranking, the program is ideal for professionals in marketing, technology, analytics, and online business who want to accelerate their careers.
Throughout the program, students will work with 50+ top tools in the digital marketing ecosystem, including:
Students will have the opportunity to prepare for globally recognized certifications:
Additionally, they can access preparation for agile management certifications:
The program includes practical bootcamps designed to boost employability and hands-on skills:
Admission Requirements
Tuition fees
Domestic
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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