Master in Communication and Marketing Program By Centro de Estudios Universitarios |Top Universities
  • Degree Other
  • Study Level Masters
  • Study Mode On Campus
  • Course Intensity Full Time
  • Subject Marketing
  • Fees(USD) 6665-
  • Scholarships Yes

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Master in Communication and Marketing
Objective:
Achieve mastery in the management of corporate communication aimed at achieving a position in the business and social fields, projecting in the latter an image of responsibility and commitment to the community.
Admission profile:
KNOWLEDGE:  Communication, Politics in Society, Basic Computing, Internet.
SKILLS: Leadership, Group management, Assertiveness, Negotiation skills and personal relationships, Mathematics and Statistics for the preparation of projections.
ATTITUDES:  Innovative, Social Responsibility.
Graduate Profile
KNOWLEDGE: Understand and apply corporate communication theories and models Will carry out effective advertising campaigns It will evaluate negotiation techniques and markets for managerial decision making. Analyze creative solutions to solve problems of a company or society through communication and marketing techniques.
ABILITIES: Sales projection and budgets Design and implement market and communication research Design advertising programs and measure their impact in the commercial field Effective management of communication crisis problem solving. Design and operate electronic business systems
ATTITUDES: Ethical and professional performance Leadership to develop responsibly in society Proclivity towards interpersonal relationships for effective performance