Advertising and Marketing Communications BA (Hons) Program By De Montfort University |Top Universities

Advertising and Marketing Communications BA (Hons)

Advertising and Marketing Communications BA (Hons)

De Montfort University

Leicester Campus, Leicester, United Kingdom
  • QS World University Rankings
    801-1000
  • Degree BA
  • Study Level Bachelors
  • Duration 36 months
This course will prepare you for a potential career in a wide range of marketing communications disciplines such as, advertising, public relations, digital communications or the wider field of marketing. You will develop an in-depth understanding of, marketing communications tools and activities, buying behaviour, target audience analysis and campaign planning. You will also learn how to develop communication messages, and undertake digital and traditional media planning. This course covers a wide variety of modular content, such as Principles of Marketing, Advertising and Promotion, International Marketing, Sports Marketing, Campaign Planning, Social Media Marketing and E-Marketing.