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This course will prepare you for a potential career in a wide range of marketing communications disciplines such as, advertising, public relations, digital communications or the wider field of marketing. You will develop an in-depth understanding of, marketing communications tools and activities, buying behaviour, target audience analysis and campaign planning. You will also learn how to develop communication messages, and undertake digital and traditional media planning. This course covers a wide variety of modular content, such as Principles of Marketing, Advertising and Promotion, International Marketing, Sports Marketing, Campaign Planning, Social Media Marketing and E-Marketing.
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
This course will prepare you for a potential career in a wide range of marketing communications disciplines such as, advertising, public relations, digital communications or the wider field of marketing. You will develop an in-depth understanding of, marketing communications tools and activities, buying behaviour, target audience analysis and campaign planning. You will also learn how to develop communication messages, and undertake digital and traditional media planning. This course covers a wide variety of modular content, such as Principles of Marketing, Advertising and Promotion, International Marketing, Sports Marketing, Campaign Planning, Social Media Marketing and E-Marketing.
Admission Requirements
6+
112+
26+
1100+
3 Years
Jan-2000
Domestic
27,750 GBP
International
41,250 GBP
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Advertising and Marketing Communications BA (Hons)
Leicester Campus, Leicester, United Kingdom
36 monthsProgramme duration
41,250 GBPTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Admission Requirements
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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Creative Writing MA
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Design Innovation MA
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Design Innovation MSc
Design Innovation MSc
Digital Arts MA
Digital Arts MA
Digital Design MA
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English Language MA
English Language MA
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English MA
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Fine Art MA
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Urban Studies MA
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Design Management and Entrepreneurship MA
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Economics and International Relations MSc
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Engineering and Technology (6)
Computing MSc
Computing MSc
Computing MSc
Computing MSc
Cyber Security MSc
Cyber Security MSc
Cyber Technology MSc
Cyber Technology MSc
Data Analytics MSc
Data Analytics MSc
Electronic Engineering (with placement) MSc
Electronic Engineering (with placement) MSc
Electronic Engineering MSc
Electronic Engineering MSc
Energy Engineering MSc
Energy Engineering MSc
Engineering Management (with placement) MSc
Engineering Management (with placement) MSc
Engineering Management MSc
Engineering Management MSc
Information Systems Management MSc
Information Systems Management MSc
Information Systems Management MSc
Information Systems Management MSc
Intelligent Systems and Robotics MSc
Intelligent Systems and Robotics MSc
Mechanical Engineering (with placement) MSc
Mechanical Engineering (with placement) MSc
Mechanical Engineering MSc
Mechanical Engineering MSc
Mechatronics (with placement) MSc
Mechatronics (with placement) MSc
Mechatronics MSc
Mechatronics MSc
Professional Practice in Digital Forensics and Security MSc
Professional Practice in Digital Forensics and Security MSc
Software Engineering MSc
Software Engineering MSc
Life Sciences and Medicine (6)
Advanced Biomedical Science MSc
Advanced Biomedical Science MSc
Health Psychology MSc
Health Psychology MSc
International Nursing and Leadership MSc
International Nursing and Leadership MSc
Master's in Research Applied Health Studies MRes
Master's in Research Applied Health Studies MRes
Pharmaceutical Biotechnology MSc
Pharmaceutical Biotechnology MSc
Pharmaceutical Quality by Design MSc
Pharmaceutical Quality by Design MSc
Physician Associate Studies MSc
Physician Associate Studies MSc
Psychological Well-being MSc
Psychological Well-being MSc
Quality by Design for the Pharmaceutical Industry MSc
Quality by Design for the Pharmaceutical Industry MSc
Specialist Community Public Health Nursing MSc
Specialist Community Public Health Nursing MSc
Natural Sciences (6)
Energy and Sustainable Development (with placement) MSc
Energy and Sustainable Development (with placement) MSc
Energy and Sustainable Development MSc
Energy and Sustainable Development MSc
Social Sciences and Management (6)
Cultural Events Management MSc
Cultural Events Management MSc
Diplomacy and World Order MA
Diplomacy and World Order MA
Education Practice MA
Education Practice MA
Human Resource Management MA (full-time)
Human Resource Management MA (full-time)
Human Resource Management MA (online)
Human Resource Management MA (online)
International Film Production MA
International Film Production MA
International Relations MA
International Relations MA
Investigative Journalism MA
Investigative Journalism MA
LLM Business Law / International Business Law (distance learning)
LLM Business Law / International Business Law (distance learning)
LLM Business Law/Law
LLM Business Law/Law
LLM Employment Law and Practice (distance learning)
LLM Employment Law and Practice (distance learning)
LLM Environmental Law and Practice (distance learning)
LLM Environmental Law and Practice (distance learning)
LLM Food Law (distance learning)
LLM Food Law (distance learning)
LLM International Business Law
LLM International Business Law
LLM International Construction Law (distance learning)
LLM International Construction Law (distance learning)
LLM International Human Rights Law (distance learning)
LLM International Human Rights Law (distance learning)
LLM Media and Entertainment Law (distance learning)
LLM Media and Entertainment Law (distance learning)
LLM Medical Law and Ethics (distance learning)
LLM Medical Law and Ethics (distance learning)
LLM in Legal Practice (top-up)
LLM in Legal Practice (top-up)
Music, Technology and Innovation MA
Music, Technology and Innovation MA
Social Work MA
Social Work MA
Sport History and Culture MA
Sport History and Culture MA
Sports Law LLM (distance learning)
Sports Law LLM (distance learning)
Transnational Oil, Gas and Energy Sustainability Law LLM (distance learning)
Transnational Oil, Gas and Energy Sustainability Law LLM (distance learning)
Others (1)
Master of Business Administration MBA (Global)
Master of Business Administration MBA (Global)
Master of Business Administration MBA for Lawyers (distance learning)
Master of Business Administration MBA for Lawyers (distance learning)
Arts and Humanities (2)
Architecture PhD
Architecture PhD
Arts research degree PhD
Arts research degree PhD
Business and Management (2)
Doctor of Business Administration DBA
Doctor of Business Administration DBA