Marketing BA (Hons) Program By De Montfort University |Top Universities

Marketing BA (Hons)

Marketing BA (Hons)

De Montfort University

Leicester Campus, Leicester, United Kingdom
  • QS World University Rankings
    801-1000
  • Degree BA
  • Study Level Bachelors
  • Duration 36 months
On the Marketing BA (Hons) at DMU students will learn how to analyse real business problems and provide creative marketing solutions. Some of the areas students will study on the course are how to develop an advertising campaign, produce a new brand concept, develop a brand extension and write a feature article. Students will also learn how to analyse consumer buying behaviour, collect and interpret market research and consider strategic implications behind marketing decision making. The first year will cover key marketing topics that have a major impact on all areas of business activity. In years two and three students will select from a wide variety of more specialised modules such as digital marketing, international marketing, brand management and advertising and promotion.