Department of Management & Marketing | BSc Marketing and Management (with Year Abroad)
48 monthsProgramme duration
SepStarting Month
Programme overview
Main Subject
Business and Management Studies
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
Drawing from excellent research and long-established industry connection worldwide, this varied and dynamic course helps you to become an innovative and influential global business thinker.
Combining contemporary marketing trends such as behavioural science and digital marketing together with management options you will develop an understanding of different markets, learn how to predict and interpret consumer behaviour, identify trends and communicate brand strategy. The management element of the course includes financial, entrepreneurial and strategic components. Studied together, these subjects unlock more career pathways whether you’re looking for a specialist marketing role or interested in the wider field of business management.
This flexible curriculum links academic theory with real-world business experience including expert guest speakers and projects where you will take on business challenges. It offers plenty of opportunities to tailor your studies as your interests evolve.
Durham Education 2027
The University is committed to continuous improvement and is currently undertaking a review to enhance our courses. As we make updates, some details of courses advertised for 2027 entry may change. These enhancements are being developed in consultation with students and in response to student feedback. We will not be making changes to degree subjects, academic standards or the broad concepts that will be taught, but to how courses are organised. In some cases this may mean that the balance of compulsory and optional modules may change. Any updates will be communicated transparently and by the end of summer 2026, ensuring applicants know exactly what to expect from their chosen degree.
Programme overview
Main Subject
Business and Management Studies
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
Drawing from excellent research and long-established industry connection worldwide, this varied and dynamic course helps you to become an innovative and influential global business thinker.
Combining contemporary marketing trends such as behavioural science and digital marketing together with management options you will develop an understanding of different markets, learn how to predict and interpret consumer behaviour, identify trends and communicate brand strategy. The management element of the course includes financial, entrepreneurial and strategic components. Studied together, these subjects unlock more career pathways whether you’re looking for a specialist marketing role or interested in the wider field of business management.
This flexible curriculum links academic theory with real-world business experience including expert guest speakers and projects where you will take on business challenges. It offers plenty of opportunities to tailor your studies as your interests evolve.
Durham Education 2027
The University is committed to continuous improvement and is currently undertaking a review to enhance our courses. As we make updates, some details of courses advertised for 2027 entry may change. These enhancements are being developed in consultation with students and in response to student feedback. We will not be making changes to degree subjects, academic standards or the broad concepts that will be taught, but to how courses are organised. In some cases this may mean that the balance of compulsory and optional modules may change. Any updates will be communicated transparently and by the end of summer 2026, ensuring applicants know exactly what to expect from their chosen degree.
Admission Requirements
Scholarships
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