12 monthsProgramme duration
17,900 EURTuition Fee/year
15 May, 2023Application Deadline
SepStarting Month
Programme overview
Main Subject
Communication and Media Studies
Degree
MA
Study Level
Masters
Study Mode
On Campus
New digital technologies and globalisation have transformed the business of media as well as the life of other industries. International trade has strongly increased, markets have converged, ownership structures have shifted, consumer behaviour has changed, and new media products and business models have been developed. The Media & Business programme explores these developments and ways in which media firms and other companies adapt to altering business conditions and new modes of communication and business.
Students will use state-of-the-art theory and by working on real cases for companies you will learn to trace and analyse the fast paced technological and organisational changes in the media business. You will dive into the multiple challenges faced by companies, entrepreneurs and policymakers in the media industries and other business fields. By exploring the impact of new media technologies on existent business models as well as their innovative potential you will stand out amongst your peers in the labour market.
Programme overview
Main Subject
Communication and Media Studies
Degree
MA
Study Level
Masters
Study Mode
On Campus
New digital technologies and globalisation have transformed the business of media as well as the life of other industries. International trade has strongly increased, markets have converged, ownership structures have shifted, consumer behaviour has changed, and new media products and business models have been developed. The Media & Business programme explores these developments and ways in which media firms and other companies adapt to altering business conditions and new modes of communication and business.
Students will use state-of-the-art theory and by working on real cases for companies you will learn to trace and analyse the fast paced technological and organisational changes in the media business. You will dive into the multiple challenges faced by companies, entrepreneurs and policymakers in the media industries and other business fields. By exploring the impact of new media technologies on existent business models as well as their innovative potential you will stand out amongst your peers in the labour market.
Admission Requirements
- You hold a university Bachelor's degree in the social sciences or the humanities. Applicants for Media & Business with a BSc in Business Administration are also admissible;
- You have basic knowledge of the field of media and communication and social scientific research methods;
- You have a sufficient level of English proficiency (see below);
- Note: ESHCC students wishing to enter the Master’s programme, are advised to obtain at least 15 EC in the field of communication and media. ESHCC students are not automatically admitted to the Master’s programme of their choice: they still need to go through the full selection procedure.
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