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Marketing is a vital management science in the modern era that represents one of the challenges for contemporary business organizations with the intensification of competition, whether at the level of local or foreign markets. People live in the era of marketing, which has become the main factor for the success of any organization, and the basis for differentiating between successful and unsuccessful institutions in industry, trade and services, or in the market or affiliate. Marketing department’s aims to serve, satisfy and maintain the customer and the work. This is demonstrated by allocating the position of the company’s Deputy Director for marketing affairs in most business companies Moreover the estimates indicate that 30% of the jobs available in the labor market are for the marketing and its affiliated jobs. In addition, to achieve the outcomes of the Conference on Academic Programs Quality and Strengthening the role of the University in Community Service, which was held at Hadhramout University in April 2014, also in view of the rapid and successive technological, economic, social and cultural changes it is necessary to establish the Marketing specialization as a second specialization for the Department of Business Administration in Administrative Sciences Faculty. Since Yemen’s lack of marketing specialization that solve the problems of markets and marketing of goods and services, and the demographic and psychological characteristics of local and foreign consumers. This will contribute in achieving great success in serving companies and institutions of the public, private sectors and society.
The Bachelor’s program in Marketing keeps abreast with the requirements of the labor market. During the four years of study, the student obtains an adequate amount of knowledge in the various marketing sciences, and is prepared for work.
The marketing graduate
has many of the following interesting jobs:
Marketing specialist: prepares and implements marketing plans, and is a local and international strategic marketer.
Sales Specialist: Plans and executes business operations.
Advertising, marketing and Public Relations Specialist: prepares and implements marketing and public relations plans.
Social media specialist.
Marketing Researcher: He undertakes the preparation of the necessary marketing studies for making marketing decisions.
Marketing Director, Sales …, or Head of marketing and Advertising, Distribution, Branding.
In the field of government
work, a marketing graduate can work in the following fields:
Teaching in commercial technical education in the fields of business administration and marketing.
Technical administrations in the Ministry of Commerce related to internal and external trade.
Economic, social and administrative research departments in any ministry.
Commercial attaches abroad, and the Public Relations administration in all ministries.
Administration manager, department head, or supervisor of sales and marketing operations in government economic institutions.
Programme overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Marketing is a vital management science in the modern era that represents one of the challenges for contemporary business organizations with the intensification of competition, whether at the level of local or foreign markets. People live in the era of marketing, which has become the main factor for the success of any organization, and the basis for differentiating between successful and unsuccessful institutions in industry, trade and services, or in the market or affiliate. Marketing department’s aims to serve, satisfy and maintain the customer and the work. This is demonstrated by allocating the position of the company’s Deputy Director for marketing affairs in most business companies Moreover the estimates indicate that 30% of the jobs available in the labor market are for the marketing and its affiliated jobs. In addition, to achieve the outcomes of the Conference on Academic Programs Quality and Strengthening the role of the University in Community Service, which was held at Hadhramout University in April 2014, also in view of the rapid and successive technological, economic, social and cultural changes it is necessary to establish the Marketing specialization as a second specialization for the Department of Business Administration in Administrative Sciences Faculty. Since Yemen’s lack of marketing specialization that solve the problems of markets and marketing of goods and services, and the demographic and psychological characteristics of local and foreign consumers. This will contribute in achieving great success in serving companies and institutions of the public, private sectors and society.
The Bachelor’s program in Marketing keeps abreast with the requirements of the labor market. During the four years of study, the student obtains an adequate amount of knowledge in the various marketing sciences, and is prepared for work.
The marketing graduate
has many of the following interesting jobs:
Marketing specialist: prepares and implements marketing plans, and is a local and international strategic marketer.
Sales Specialist: Plans and executes business operations.
Advertising, marketing and Public Relations Specialist: prepares and implements marketing and public relations plans.
Social media specialist.
Marketing Researcher: He undertakes the preparation of the necessary marketing studies for making marketing decisions.
Marketing Director, Sales …, or Head of marketing and Advertising, Distribution, Branding.
In the field of government
work, a marketing graduate can work in the following fields:
Teaching in commercial technical education in the fields of business administration and marketing.
Technical administrations in the Ministry of Commerce related to internal and external trade.
Economic, social and administrative research departments in any ministry.
Commercial attaches abroad, and the Public Relations administration in all ministries.
Administration manager, department head, or supervisor of sales and marketing operations in government economic institutions.
Admission Requirements
13 Jul 2025
4 Years
Sep
Tuition fees
Domestic
10 USD
International
1,000 USD
Scholarships
Scholarship for Students from Remote Governorates: Socotra and Al-Mahrah
Scholarship for Students from Remote Governorates: Socotra and Al-Mahrah
Marketing
Hadhramout University, Mukalla, Yemen
48 monthsProgramme duration
1,000 USDTuition Fee/year
13 Jul, 2025Application Deadline
10Scholarships
Programme overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Marketing is a vital management science in the modern era that represents one of the challenges for contemporary business organizations with the intensification of competition, whether at the level of local or foreign markets. People live in the era of marketing, which has become the main factor for the success of any organization, and the basis for differentiating between successful and unsuccessful institutions in industry, trade and services, or in the market or affiliate.
Marketing department’s aims to serve, satisfy and maintain the customer and the work. This is demonstrated by allocating the position of the company’s Deputy Director for marketing affairs in most business companies Moreover the estimates indicate that 30% of the jobs available in the labor market are for the marketing and its affiliated jobs.
In addition, to achieve the outcomes of the Conference on Academic Programs Quality and Strengthening the role of the University in Community Service, which was held at Hadhramout University in April 2014, also in view of the rapid and successive technological, economic, social and cultural changes it is necessary to establish the Marketing specialization as a second specialization for the Department of Business Administration in Administrative Sciences Faculty. Since Yemen’s lack of marketing specialization that solve the problems of markets and marketing of goods and services, and the demographic and psychological characteristics of local and foreign consumers. This will contribute in achieving great success in serving companies and institutions of the public, private sectors and society.
The Bachelor’s program in Marketing keeps abreast with the requirements of the labor market. During the four years of study, the student obtains an adequate amount of knowledge in the various marketing sciences, and is prepared for work.
The marketing graduate has many of the following interesting jobs:
In the field of government work, a marketing graduate can work in the following fields:
Programme overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Marketing is a vital management science in the modern era that represents one of the challenges for contemporary business organizations with the intensification of competition, whether at the level of local or foreign markets. People live in the era of marketing, which has become the main factor for the success of any organization, and the basis for differentiating between successful and unsuccessful institutions in industry, trade and services, or in the market or affiliate.
Marketing department’s aims to serve, satisfy and maintain the customer and the work. This is demonstrated by allocating the position of the company’s Deputy Director for marketing affairs in most business companies Moreover the estimates indicate that 30% of the jobs available in the labor market are for the marketing and its affiliated jobs.
In addition, to achieve the outcomes of the Conference on Academic Programs Quality and Strengthening the role of the University in Community Service, which was held at Hadhramout University in April 2014, also in view of the rapid and successive technological, economic, social and cultural changes it is necessary to establish the Marketing specialization as a second specialization for the Department of Business Administration in Administrative Sciences Faculty. Since Yemen’s lack of marketing specialization that solve the problems of markets and marketing of goods and services, and the demographic and psychological characteristics of local and foreign consumers. This will contribute in achieving great success in serving companies and institutions of the public, private sectors and society.
The Bachelor’s program in Marketing keeps abreast with the requirements of the labor market. During the four years of study, the student obtains an adequate amount of knowledge in the various marketing sciences, and is prepared for work.
The marketing graduate has many of the following interesting jobs:
In the field of government work, a marketing graduate can work in the following fields:
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Scholarship for Students from Remote Governorates: Socotra and Al-Mahrah
Value
100% tuition fee waiver
Deadline
14 Jul 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
Partnership for Access: Partial Tuition Scholarships
Value
50% tuition fee waiver
Deadline
14 Jul 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
International student scholarship
Value
100% tuition fee waiver
Deadline
14 Jul 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
Board of Trustees Academic Excellence Scholarship
Value
100% tuition fee waiver
Deadline
14 Jul 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
University Staff and Faculty Members
Value
100% tuition fee waiver
Deadline
14 Jul 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
Scholarships for Healthcare Professional Development
Value
100% tuition fee waiver
Deadline
14 Jul 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
Qalam Foundation Scholarship for Adult Learners and Literacy Graduates
Value
100% tuition fee waiver
Deadline
14 Jul 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
Inclusion Scholarship for Learners with special needs
Value
100% tuition fee waiver
Deadline
14 Jul 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
Equity Scholarship for Financial Hardship Cases
Value
100% tuition fee waiver
Deadline
14 Jul 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
Arabic language for Non-Native (International Scholarship)
Value
100% tuition fee waiver
Deadline
14 Jul 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
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